Yesware Raises $4 Million in Series A Funding; Surpasses 40,000 Users Including Yammer, AdRoll & Hubspot


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Google Ventures, Foundry Group, Golden Venture Partners and IDG Ventures
Invest; Yesware Surpasses 40,000 Users Including Yammer, AdRoll & Hubspot;
Releases Yesware for Firefox

Cambridge, Mass. – June 20, 2012 – Yesware (, the service
that helps salespeople make more money, has secured $4 million in Series A
funding. IDG Ventures led the round. Seed round investors Google Ventures,
Foundry Group and Golden Venture Partners all re-invested in the company.
Yesware plans to use the funding to expand its product team, deepen its
integration with CRM systems, and broaden its platform reach.

Yesware helps salespeople close more deals faster. Yesware’s Email Tracking
notifies salespeople when prospects open their messages and click their
links. Custom Templates streamline responses to prospects and customers. CRM
Syncing connects sales email to solutions from, Microsoft
Dynamics, and many others to save time and improve the quality of enterprise
data. Yesware’s Reports and Analytics give salespeople unprecedented
feedback about how their messages are being received.

“Yesware has already made an impact on the communication efficiency of our
sales team,” said Mark Roberge, SVP of Sales & Service at Hubspot. “I am
always on the lookout for productivity tools that help us bring more
efficiency, predictability, and science into our sales process. Yesware is
one of those tools. Being able to analyze the efficiency of our emails to
prospects helps us fine-tune our messages and close deals faster.”

Sales managers who deploy Yesware to their teams see activity-based reports
that reveal a new level of performance detail without relying on additional
data entry. Yesware’s collaboration features enable salespeople and sales
managers to share the most effective templates with their colleagues.

“Yesware’s growth at Yammer was completely organic,” said Don Otvos, Senior
Manager of Sales Operations at Yammer. “Salespeople just started using it,
closing more business and spreading the word. Before long I knew this was a
key service that we should deploy to everyone in the company.”

“In a short period of time, Yesware has become an important part of our
sales process,” said Ryan Williams, Senior Director of Sales for AdRoll.
“When my team started using it and then paying for it themselves, I knew it
was helping them be more effective.”

Since its launch in September 2011, Yesware has grown to serve more than
40,000 salespeople in thousands of companies across the globe. Yesware is
quickly becoming an integral component of sales organizations all over the

Additional customer testimonials can be found here.

“I’ve watched too many of the companies we’ve invested in use email and CRM
systems as though they existed in parallel universes,” said Brad Feld,
Managing Director at Foundry Group and new member of Yesware’s Board of
Directors. “In a short period of time, the Yesware team has proved the value
of their approach by helping tens of thousands of salespeople. We’re happy
to re-invest in this innovative company, and we’re excited to help it grow.”

“Sales automation can boost revenues and sales productivity, but sales
people and sales forces often resist structured solutions imposed from
above,” said Patrick Kenealy, Managing Director, IDG Ventures USA.
“We like Yesware’s non-invasive approach, which lets salespeople use the
tools they’re most comfortable with, yet gives them (and their managers)
enterprise-level forecasting and account management tools.”

Available initially for the Chrome browser, this month Yesware added Firefox
support. Yesware for Gmail can be downloaded for free at A
paid version of Yesware called Yesware Plus, as well as volume and
enterprise licensing, are also available; please visit for information.

“The progress we’ve made so far is a testament to the hard work of the team,
the close involvement of our customers, and the need for services that make
salespeople more effective,” said Matthew Bellows, Founder and CEO of
Yesware. “Our market momentum and new funding gives us the opportunity to
demonstrate Yesware’s true potential – helping salespeople succeed around
the world.”

About Yesware
Yesware is an email service that helps salespeople close more business.
Integrated into Gmail, Yesware provides email tracking & analytics,
customizable sales templates, CRM integration and more to help salespeople
communicate with customers more effectively. Investors in Yesware include
Google Ventures, Foundry Group, Golden Venture Partners, and IDG Ventures.
For more information, please visit

About Google Ventures
Google Ventures provides seed, venture and growth stage funding to the most
innovative and promising entrepreneurs across a variety of stages. Founded
in 2009, Google Ventures helps its entrepreneurs succeed by providing access
to uniquely hands-on and dedicated resources such as its Design Studio,
Marketing, Recruiting, and Engineering Teams, and Startup Lab. The Google
Ventures team has extensive entrepreneurial experience, deep technical
knowledge and expertise in building high growth, scalable products and
companies. Among its 100+ investments are Nest, Kabam, HomeAway, SCVNGR,
ngmoco, Airtime and WhaleShark Media. Google Ventures is headquartered in
Mountain View, Calif. with offices in Cambridge, Mass., Seattle, Wash. and
New York, N.Y. For more information, please visit

About Foundry Group
Foundry Group is a venture capital firm focused on making investments in
early-stage information technology, Internet and software startups. Their
passion is working alongside entrepreneurs to give birth to new technologies
and to build those technologies into industry-leading companies. They are
centrally located in Boulder, CO, but invest in companies across North

About IDG Ventures
IDG Ventures is a global network of venture capital funds with approximately
$6.8 billion under management and a portfolio of over 220 companies built
over the last 15 years. The IDG Ventures network is comprised of five
independent partnerships managing funds in North America and Asia. Each
partnership makes investments on behalf of its limited partners, including
International Data Group (IDG), the world’s largest IT media company. By
combining the IDG platform – an unparalleled combination of global
publishing, market research (IDC), and conferences and exhibition resources
– with years of hands-on experience in early-stage company building, each
IDG Ventures fund helps companies understand their markets better and
penetrate them faster than their competition.

About Golden Venture Partners
Golden Venture Partners is a mobile focused seed and early stage venture
capital fund based in Toronto. We provide early stage funding and mentorship
to young companies that leverage the massive potential of mobile products
and services. Golden Venture Partners was created as a response to the
unparalleled growth in the mobile marketplace and the dramatic changes in
how companies are created, financed and acquired. With the costs of creating
valuable technology declining significantly from ten years ago, there is a
tremendous opportunity for entrepreneurs to rapidly launch, test and scale
new products and services. Golden Venture Partners is focused on funding
these early stage companies to work together to launch the next generation
of breakthrough mobile products and services.—————-

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