Yesware Launches New Generation of Sales Productivity Services; Funded by Google Ventures and Foundry Group


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New Cloud-Based Solution Improves Customer Communication, CRM Compliance
and Sales Efficiency

Cambridge, MA — September 27, 2011 – Yesware ( today
announced the launch of its cloud-based email productivity solution for
salespeople, as well as its first round of funding from Google Ventures,
Foundry Group and several prominent angel investors.

Yesware is a suite of productivity services that work where salespeople do –
in their email and on their phones. Available now for Gmail and smartphones,
Yesware provides email analytics, customizable templates and CRM integration
to help salespeople close more deals faster. Yesware works in conjunction
with leading CRM platforms including, Microsoft Dynamics,
Oracle CRM, Highrise and many others.

“Yesware has increased the efficiency of our email communications and has
provided us with the ability to reach out to more people than ever before.
That’s invaluable from a sales perspective. Yesware has already become
ingrained into our workflow. It’s made a huge impact on the way we do
– Fred Shilmover,
CEO, InsightSquared

“Yesware’s template system immediately helped us. It easily saves me a
couple of hours a day from cutting, pasting and rewriting emails. I’m also a
heavy user of Yesware’s management features. I can provide our new reps and
outsourced salespeople with Yesware so I’m sure they are using the right
language with customers and prospects.”
– Ben Sardella, VP Sales,

In order to help the salesperson gauge interest, Yesware’s Tracking features
report on the time, number of times, location and platform that the
recipient opens an email. One Yesware report prioritizes email conversations
by customer engagement so salespeople can spend more time with interested
prospects. Depending on their email reader, the recipient can either opt-in
or opt-out of Yesware’s Tracking feature.

“We use Gmail together with, so Yesware is a great sales
productivity tool for us. I use Yesware’s Tracking feature to see when a
prospect opens my mail, where he is, and if he’s mobile or at his desk. Then
I know when and where to follow up on the information I sent.”
– Greg Drinkwater, Account Executive, Stack

For sales managers, Yesware improves team performance, increases CRM
compliance, and makes training more effective. Yesware reports are based on
activities performed instead of data entered, so salespeople spend less time
filling out forms, and managers have a more accurate view into sales

Key features that are part of Yesware’s initial rollout include:

Integrated Sales Templates -Customizable email templates for every stage of
the sales process – from prospecting to closing the deal – help salespeople
communicate better and faster with customers. Sales managers can use
Yesware’s template system to provide their teams with clear, consistent
messages so the right language is always used when communicating with
customers. Compared with retyping common email messages, salespeople using
Yesware can save an hour or more of sales time every day.

Automatic Synchronization between Email and CRM Systems – Yesware makes it
easy to update the salesperson’s CRM. When toggled on, Yesware automatically
saves all outbound email into any leading CRM system. Entering customer
replies into the CRM takes only two mouse clicks. Using Yesware, CRM
compliance increases and enterprise data improves.

Activity-Based ReportingT – Yesware’s Activity-Based Reporting provides
objective metrics on how individual salespeople build rapport with
customers, how their communications resonate in the marketplace, and how
each member of the sales team spends their time. Sales teams gain valuable
insights on customer interest and objections, and on ways to improve the
sales processes.

Email Tracking -With Yesware’s Email Tracking feature, salespeople can
monitor the activity around their emails, including when and where they were
opened and which device was used to open them. This gives the sales team
crucial insights on the effectiveness of their message.

Yesware for Mobile Phones – Key Yesware reports, including Tracking,
Activity, Priority and Team reports, are available on modern smartphones.
Salespeople away from the office can see exactly when prospects open their
emails. For salespeople with Android phones, Yesware offers a mobile
application that allows users to send sales templates right from their

“We invested in Yesware because of how they turn a pain point into a
productivity point. They take what for some is a chore – dealing with
endless email – and turn it into an invaluable enterprise tool facilitating
much of the sales process. We were impressed by the team’s vision and
product direction and look forward to working with them to deliver
productivity gains for millions of professionals.”
– Rich Miner, Partner at Google

“Our mission is to help salespeople close more deals faster. That means
helping salespeople communicate more effectively and efficiently, reducing
their data entry requirements, and providing them with key customer
insights. This company launch is exciting, but we’re just getting started.
We aim to transform the way salespeople work.”
– Matthew Bellows, CEO and Founder, Yesware

Yesware for Gmail is free to individual salespeople at For
sales teams, Yesware for Gmail is available on a per-seat subscription
basis. Yesware for Android is available for a one-time purchase price of
$4.99 via the Android Market.

About Yesware
Yesware is an email productivity service that helps salespeople close more
business. Integrated into Gmail and mobile devices, Yesware provides email
analytics, customizable templates and CRM synchronization to help
salespeople communicate with customers more effectively. Yesware was founded
by Matthew Bellows, Cashman Andrus and Rajat Bhargava. The company is backed
by Google Ventures, Foundry Group, Golden Venture Partners, Geoffrey Hyatt,
Colby Wood, Mike Baker, David Cohen, Mike Dornbrook and Will Herman. The
Yesware service is free to individual salespeople at

About Google Ventures
Google Ventures is the venture capital arm of Google Inc. We seek to
discover and help develop great companies, and believe in the power of
entrepreneurs to do amazing things. Our investments range from seed to late
stage, across a broad range of industries, including consumer Internet,
digital media, software, hardware, and biotechnology. We embrace the
challenge of helping young companies grow from the proverbial garage to
global relevance. For more information, visit

About Foundry Group
Foundry Group is a venture capital firm focused on making investments in
early-stage information technology, Internet and software startups. Their
passion is working alongside entrepreneurs to give birth to new technologies
and to build those technologies into industry-leading companies. They are
centrally located in Boulder, CO, but invest in companies across North

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