Yesmail Interactive Partners with RedPoint Global to Deliver Advanced Data Engineering, Analysis, and Campaign Management Solutions


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Meeting the Demand of Omnichannel Marketers by Giving Them a Single View of
Their Complete Customer Profile

PORTLAND, OR – July 25, 2013 –Yesmail Interactive today announced its
partnership with RedPoint Global, a leading provider of marketing campaign
management and big data management software.

Designed to scale, the RedPoint Convergent Marketing Platform™’s seamless
data integration with the Yesmail Marketing Platform gives digital-centric
marketers further analysis and targeting capabilities. It provides Yesmail
with the robust front-end data selection and segmentation capabilities
required to define and drive highly personalized digital communications.

“With RedPoint, Yesmail is able to give digitally savvy, omnichannel
marketers the ability to easily access advanced insights about their
customers, independent of channel,” said Michael Fisher, President of
Yesmail Interactive. “This solution provides flexibility and economic
benefits unmatched in the market. It allows marketers to leverage the
disciplines developed in traditional off-line marketing and apply them to
today’s digital, always-on marketer.”

The RedPoint Convergent Marketing Platform is integrating specifically with
Yesmail Enterprise and links customer data across physical, mobile,
ecommerce and social domains by integrating advanced technologies for big
data capture, identity resolution, streaming analytics, performance
management and campaign design and execution in one easy-to-use solution.

“Yesmail now gives marketers the ability to rapidly integrate disparate data
sources to create a 360 degree view of customers,” said Dale Renner, CEO,
RedPoint Global. “Changing data – at whatever volume or velocity – can be
easily assimilated, ensuring the most complete, up-to-date view of
customers. This unique capability enables marketers to deliver extremely
precise one-to-one interactions and is essential to creating relevant and
timely customer experiences.”

To learn more about how Yesmail can help you better understand your complete
customer profile and drive data-driven campaign strategies, call:
1-877-YESMAIL, email: [email protected] or visit:

About RedPoint Global
RedPoint Global provides the only marketing platform that empowers marketers
to bring together whatever customer data they need to create precise
one-to-one interactions with customers across any marketing channels. Unlike
other marketing solutions, the RedPoint Convergent Marketing Platform
enables users to quickly extract the customer data they need from wherever
it is, easily analyze customer behaviors and preferences, and create
precisely the right communications — whenever and through whatever channel
required — all from a single platform. No other software provider offers an
all-in-one solution PLUS speed-to-market and robust scalability. For more
information please visit or email [email protected].

About Yesmail Interactive
We power intelligent customer interactions. We give you the insights to
recognize and understand your customer to deliver contextually relevant
digital communications- while respecting their preferences and privacy. We
help marketers evolve their customer relationships through intelligent
interactions via technology, insights and services in a near real-time
multichannel environment. We help you compete in the age of the customer.
For more information, visit

About Infogroup
Infogroup’s 1,900 employees enable clients – from local businesses to the
Fortune 100 – to increase sales and customer loyalty by leveraging our
proprietary Data Axle™ of contextually relevant real-time information on
more than 235 million individuals and 24 million businesses to deliver the
complete spectrum of value added data and innovative targeted marketing
solutions. For more information, visit:

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