Yammer Announces Deeper Microsoft Dynamics CRM Integration


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Yammer also announces expanded partner ecosystem with additional industry

SAN FRANCISCO – Oct. 29, 2012 – Yammer, Inc., a best-in-class Enterprise
Social Network and part of the Microsoft Office Division, today announced a
native integration with Microsoft Dynamics CRM. Leveraging the power of the
Enterprise Graph, this new integration allows Microsoft Dynamics CRM
customers to extend Yammer’s social functionality into the application by
embedding Yammer feeds, as well as Follow and Like buttons into specific CRM
records. In addition, once someone takes an action on a record, a Page is
automatically created in Yammer where employees can discuss, follow and
collaborate on that record.

For example, when a Microsoft Dynamics CRM user updates an opportunity, a
Page and activity story are created in Yammer, alerting colleagues to the
status of the deal. These interactions are not only available in Yammer but
also embedded in the customer record in Microsoft Dynamics CRM itself, so
that anyone viewing the opportunity details will have access to the social
content surrounding it.

“This new integration with Microsoft Dynamics CRM is just the first example
of how you will see enhanced social experiences across Microsoft products
and services,” said David Sacks, Yammer founder and corporate vice
president, Microsoft Office Division. “Our platform seamlessly connects the
relevant people, conversations and data across an entire organization,
making Yammer the enterprise social standard and a way for companies to
build a truly connected enterprise.”

Today, Yammer also launched an updated App Directory, allowing users to
browse and connect third-party business applications within Yammer. New
integrations include the following:

? GoodData. A leading BizData Monetization platform pulls data from Yammer
and other enterprise apps to deliver meaningful business insights to
customers and enable them to monetize their data. For example, conversations
that happen inside Yammer about a Salesforce.com record can be analyzed
alongside the corresponding opportunity details in Salesforce.com. Customers
can then determine how fast a deal closes, if the sale is correlated to the
related Yammer activity and how Yammer activity affects sales cycles.
? Kudos. The peer-to-peer recognition platform posts an update in Yammer’s
Ticker when a colleague sends Kudos to another user, calling out their work
using characteristics such as strategic, helpful, creative or reliable. Each
Kudos message recognizes the colleagues sending and receiving Kudos, the
level of recognition ranging from Thank You to Exceptional, key
characteristics, and values demonstrated. The integration also utilizes
Yammer Connect to seamlessly authenticate users based on their Yammer login
credentials. With the Kudos browser add-ons, Yammer users can easily give
Kudos to anyone at any time, enhancing corporate culture and improving
employee engagement.
? Salesforce.com. Expanding on the existing integration, which enables
updates of Salesforce.com records to appear as activity stories in Ticker,
users can now embed record-specific Yammer feeds inside the Salesforce.com
application. All Yammer conversations related to a given account,
opportunity or campaign can now be viewed as a single feed.
? WorkSimple. The social performance management platform publishes an
activity story in Ticker when an employee creates a social goal, sets a team
focus or gives social recognition. Co-workers can easily share what they are
working on, showcase accomplishments and offer praise. Managers also benefit
by establishing a culture of feedback, recognition and results. WorkSimple
is offering a Yammer edition of its product to Yammer customers for free,
available in Yammer’s App Directory.

New integrations are available immediately. Customers should contact their
Yammer representatives for more information.

Partner Comments About the News
“Social networking is becoming mission critical to the success of leading
organizations worldwide. Yammer houses key data that can show powerful
insights into employee satisfaction, productivity and engagement. Tying this
rich social data to disparate systems, such as CRM, will enable companies to
measure Yammer’s impact across an organization, leading to better data
– Cody Crnkovich, vice president, Channel and Alliances, GoodData

“Our partnership with Yammer allows enterprise organizations to add our
simple and effective recognition ecosystem within their enterprise social
network. Kudos’ core focus is recognition, and, with our proprietary KQ
visualizers, we are able to provide simple yet powerful insights on
individual performance and team management. With the convenience of our
browser add-ons and mobile offering, Yammer users can give Kudos easily,
anywhere and at any time. By publishing Kudos messages into a Yammer
network, organizations can further enhance communication and collaboration
and now share and celebrate the things that make their company a great place
to work.”
– Muni Boga, founder and co-CEO, Kudos

“WorkSimple and Yammer share the belief that employees will only adopt
platforms that help them work better together – technology products must be
simple, engaging and easy to use. Now with WorkSimple’s Social Performance
Management platform, teams and companies can share social goals, give and
get feedback, capture recognition, and build a results-driven culture on
their Yammer networks.”
– Morgan Norman, founder and CEO, WorkSimple

About Yammer
Yammer (www.yammer.com) is a best-in-class Enterprise Social Network used by
more than 200,000 organizations worldwide – including 85 percent of the
Fortune 500 – to foster team collaboration, empower employees, drive
business agility and socialize their intranets. Yammer’s freemium business
model lets customers see the value of Yammer before upgrading to the premium
offering. Founded in 2008, Yammer is now part of the Microsoft Office

About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in
software, services and solutions that help people and businesses realize
their full potential.

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