[x+1]’s New Open Data Bridge(tm) Integrates High-Quality Consumer Data from Multiple Sources for Customer-Centric Marketing


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NEW YORK, N.Y., Jan. 26, 2010 – [x+1], the online targeting platform leader, today announced its new Open Data Bridge™, giving marketers and agencies the ability to simply integrate and use client and third party data for online targeting.

In launching the Open Data Bridge, [x+1] has integrated data from some of the top providers in the industry, with more to come. This will allow clients to focus on leveraging actionable data for their digital marketing campaigns without having to develop the requisite relationships with data vendors or build their own infrastructure.

The [x+1] Open Data Bridge enables all manner of data, including demographics, purchase intent, buyer propensity and social graph data. This gives marketers and agencies a powerful new tool for customer-centric marketing – reaching just those online visitors who are at the intersection of interest, need and purchase readiness.

Among the high quality data sources available through the [x+1] Open Data Bridge:

• A clients’ own customer data, or data aggregated by their agency
• Demographic data from TARGUSinfo and eXelate – a rich trove of online data on age, income, location, gender, race, and other demographic data., drawn from real-time and registration-based sources for the most current, accurate and comprehensive information possible
• Purchase intender data from BlueKai, the online industry’s largest intent-focused, auction-based data exchange, using more than 10,000 targeting attributes, including in-market, demographic, geographic, lifestyle, online/offline purchase and B2B data segments
• Social graph data from XGraph – leverages social network analysis to yield a wealth of actionable information on Connected Audiences™ who share similar interests, likes and dislikes, habits, lifestyles, values and purchasing habits
• Contextual data from AdSafe Media, which analyzes all elements of page content, including but not limited to text, images, event data and somain information to rate the brand safety of a page

“Successful online marketers today need to rely on multiples data sources, since no universal online user file exists as in the offline world,” said Kenneth Rona, Vice President of Data Strategy and Analytics for [x+1]. “Where the challenge lies is in being able to integrate online data from disparate sources and make it actionable. The [x+1] Open Data Bridge addresses that issue by providing a platform that consolidates the data, making it easy-to-use and facilitating the creation of highly targeted segments in real time.”

“We’re excited to partner with [x+1] on the Open Data Bridge,” said David Helmreich of TARGUSinfo “Giving marketers and agencies the assurance of access to only the highest quality consumer data, coupled with the ability to integrate it in real time from disparate sources, will enable them to supercharge their online sales results without the usual hassle and headache.”

“The combination of eXelate’s rich, registration-based demographic data on nearly 70M unique visitors nd the smart decision making solutions provided by [x+1] are a perfect match to ensure that advertisers reach the right, qualified audience every time,” added Mark Zagorski, Chief Revenue Officer of eXelate.

About [x+1]
[x+1], the leader in predictive marketing, maximizes the return on marketing investment (ROI) of websites and digital media using its patented targeting technology. Providing the first end-to-end digital solution for advertisers and agencies, it optimizes engagement rates and lift conversion in both media and on websites. Its predictive marketing solutions enable automated, real-time decision making and personalization so the right advertisement and content is delivered to the right person at the right time. Top companies in financial services, telecommunications, online services and travel have significantly increased the performance of their digital marketing using the services of [x+1]. The company is headquartered in New York City. For more information, please visit www.xplusone.com.

Contact: Wendy Marx, Marx Communications (203-445-2850, [email protected])

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