[x+1] Hires New Product Management Team


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Digital media specialists from Advanced Technology Ventures, RightMedia and Direct Channels Group will help drive product direction, development NEW YORK, N.Y., Feb. 1, 2011 – Online targeting platform leader [x+1],www.xplusone.com, announced today it has hired a new product management team in order to more aggressively pursue its product development roadmap and help its major brand clients achieve still greater results from their digital marketing initiatives. The hiring comes on the heels of [x+1]’s recent $10 million Series C funding round, led by Intel Capital.
The new product management team – Tom Caputo, John Hutchison and Maggie Neuwald – will work closely with [x+1]’s engineering and operations teams to coordinate and communicate the company’s development efforts and deployments.
Caputo comes to [x+1] from Advanced Technology Ventures, an early stage venture capital fund with more than $1.5 billion under management. While there, he led investments in digital media and enterprise software, and was part of the team that drove ATV’s investment in [x+1]; he has been actively involved with [x+1]’s Board of Directors since 2008. Prior to ATV, Caputo was Microsoft’s Windows Group Product Manager, where he led the team responsible for defining Windows 7 Developer platform requirements and for driving ecosystem initiatives to support Microsoft’s Windows Independent Software Vendor (ISV) partners.
Hutchison had been Vice President of Technology at customer dialog agency Direct Channels Group, where he was responsible for Statements of Work, vendor management, analysis and documentation of all technology initiatives. Before that, he was Director of SaaS Operations and Compliance at corporate social network provider SelectMinds, where he was responsible for moving its organization to a Software as a Service business model.
Previously, Neuwald was Director of Optimization for Yahoo’s Right Media, managing the ad exchange company’s optimization department. Her team provided managed services and consulting to internal and external clients on enterprise-level analytics systems, data analysis services, and campaign optimization. She also worked with advertisers, agencies, demand-side platforms (DSPs) and publishers on their approach to data-driven media strategy and audience insights. Before that, she was a consultant with Right Media’s advertiser professional services team.
“This is an exciting time to be involved in the online advertising space, with growing investments in digital media and ever-expanding opportunities to help enterprises make those dollars more impactful,” said John Nardone, Chairman and CEO of [x+1]. “That is why we’re thrilled to bring on people of the caliber of Tom, John and Maggie, who can immediately apply their experience and skillsets to help us drive innovation, deliver results and stay on our robust growth trajectory.”

About [x+1]

[x+1], the online targeting platform leader, maximizes the return on marketing investment (ROI) of websites and digital media using its patented targeting technology. Providing the first end-to-end Digital Marketing Hub for advertisers and agencies, it optimizes engagement rates and lift conversion in both media and on websites. Its predictive marketing solutions enable automated, real-time decision making and personalization so the right advertisement and content is delivered to the right person at the right time. Top companies in financial services, telecommunications, online services and travel have significantly increased the performance of their digital marketing using the services of [x+1]. The company is headquartered in New York City. For more information, please visit www.xplusone.com; follow us on twitter @xplusone.

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