[x+1] Expands Its POE(tm) Decision Engine to Other Online Ad Systems


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NEW YORK, N.Y., Aug. 8, 2012 – [x+1], www.xplusone.com, provider of the leading enterprise data management platform (DMP), today announced a new version of its patented Predictive Optimization Engine (POE™). The new POE enables marketers to use its high-powered decisioning capability for every digital channel including in widely-used systems like DoubleClick for Advertising (DFA), Adobe® Test&Target™ and Adobe CQ.

Thanks to its unique Web services architecture, the [x+1] Origin Enterprise Data Management Platform (DMP) seamlessly connects to virtually any in-house system or third-party platform used by clients. Integrations can be completed quickly and easily.

This latest innovation from [x+1] means POE’s reach into the marketing ecosystem is greatly expanded. Now marketers and agencies can tap the power of POE’s leading-edge decision capabilities in systems they already use like Test&Target (for site optimization), DFA (for media optimization) and CQ (for website content management).

POE, the brains behind [x+1] Origin Enterprise DMP, comes with integrations to major third-party data providers such as BlueKai, Epsilon and eXelate, and to a company’s own first-party data via Origin. This provides marketers with a wealth of consumer data for POE to process, driving audience targeting and message delivery in Origin with laser-like accuracy.

Because of its advanced and centralized logic, POE can simultaneously execute complex decisions and export instructions to multiple digital channels, including ad servers, content management servers, chat systems, email systems and Demand-Side Platforms (DSPs), thus coordinating messaging across touchpoints in real time.

“The power of POE and [x+1] Origin Enterprise DMP, already a winning combination, has been ratcheted up several notches with the extension of its decision engine capabilities to popular third-party platforms,” said John Nardone, Chairman and CEO of [x+1]. “This gives marketers access to a bigger, broader and deeper consumer data set than any other system on the market, along with the ability to consistently reach people at the decision point no matter where they live online.”

About [x+1]
For more information on [x+1], its Origin Enterprise DMP and products and solutions for marketers and agencies, visit www.xplusone.com; follow us on Twitter @xplusone.
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