{"id":998280,"date":"2021-09-09T22:19:15","date_gmt":"2021-09-10T05:19:15","guid":{"rendered":"http:\/\/customerthink.com\/?p=998280"},"modified":"2021-09-09T22:19:15","modified_gmt":"2021-09-10T05:19:15","slug":"the-importance-of-measuring-consumer-confidence-with-location-intelligence","status":"publish","type":"post","link":"https:\/\/customerthink.com\/the-importance-of-measuring-consumer-confidence-with-location-intelligence\/","title":{"rendered":"The Importance of Measuring Consumer Confidence with Location Intelligence"},"content":{"rendered":"
Economic development organizations and investment companies can measure consumer confidence without solely relying on survey data. Location intelligence, built on human mobility patterns, can easily provide organizations with insights into consumer behavior. <\/p>\n
Consumer behavior and confidence often go hand-in-hand, and are measured by what is commonly referred to as the Consumer Confidence Index. In surveying a significant portion of the population residing in any given country, one is able to gauge the degree of confidence felt about a country\u2019s economy. Most companies know that when consumers are confident about the economy, they are more likely to feel better about spending their money. However, when consumer confidence is lower, they are more likely to save their money. This index gives companies meaningful insights into the direction and state of the economy. <\/p>\n