Enterprise businesses across all industries have one thing in common: connection. No business today exists in isolation. Every organization works with dozens, if not hundreds, of vendors and an even larger number of customers.<\/p>\n
In this interconnected world, one business\u2019s output is another\u2019s input, creating an endless stream of value across entire industries and ecosystems. But is this exchange of value working as it should? Unfortunately, not. Recent events have proven that the enterprise value chain is broken, and a solution is desperately needed.<\/p>\n
The supply shock that started with the discovery of COVID-19 and continued with events like the Suez Canal crisis exposed vulnerabilities in the production strategies and supply chains of organizations around the world. In 2020, over 75% of companies experienced supply chain disruptions. That is not a number to be ignored.<\/p>\n
It\u2019s more clear than ever before that businesses have to work together to ensure they are creating a continuous flow of value from suppliers to buyers across industries and continents. In order to be successful, businesses can\u2019t do it all alone.<\/p>\n
The reason for the disconnect between suppliers and buyers is complex and multifaceted, but one of the main drivers comes down to ineffective technology. For decades, enterprise software has been built to serve a single enterprise \u2014 not to bring suppliers and buyers together to focus on the creation and delivery of value. If a supplier were to stop using a CRM or customer analytics platform, their customers would have no idea. Traditional tools offer little to no value to the very customers they were built to manage.<\/p>\n
Furthermore, the software created to facilitate business relationships traditionally focuses on the side effects of value \u2014 user activity, service utilization, product analytics, and the like \u2014 and does nothing to measure true impact. Value is a thing. It can and should be defined, managed and measured.<\/p>\n
Why hasn\u2019t this issue already been solved? For one, the architecture needed for shared technology didn\u2019t exist before now. For another, the act of tracking, measuring and proving value is hard. In order to prioritize value creation in any type of business relationship, the first step is understanding the outcomes each side is looking to achieve \u2014 something that is easier said than done when software offers no formal way to document and collaborate on goals and objectives in a shared capacity.<\/p>\n
Even if there is a means to establish alignment at the beginning of a business relationship, traditional software provides no way to track the progression of value over time or help organizations prove they\u2019ve delivered on the promises made. Through digital transformation, virtually every product, physical or digital, has the potential to be instrumented as a data source. Yet, regardless of tech stack, many businesses find the volume, velocity and variety of data generated from these endpoints difficult to turn into actionable insights. The problem is not due to an absence of data but rather an inability to gather data from multiple sources in a single location to establish performance metrics. Without this, proof of value is just out of reach.<\/p>\n