{"id":995203,"date":"2021-07-21T18:45:13","date_gmt":"2021-07-22T01:45:13","guid":{"rendered":"http:\/\/customerthink.com\/?p=995203"},"modified":"2021-07-21T18:45:13","modified_gmt":"2021-07-22T01:45:13","slug":"3-winning-strategies-for-customer-loyalty","status":"publish","type":"post","link":"https:\/\/customerthink.com\/3-winning-strategies-for-customer-loyalty\/","title":{"rendered":"3 Winning Strategies For Customer Loyalty"},"content":{"rendered":"

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\nPhoto credit: https:\/\/www.pexels.com\/@olyakobruseva <\/p>\n

If you\u2019re a retailer, the past 18 months have been challenging. I\u2019m sure you\u2019re well sick of the word \u2018pivot\u2019 and have chopped and changed your strategy more times than you can count. <\/p>\n

Customers have evolved. They\u2019ve been forced to change the way they shop and how they interact with brands. With this change comes a new reality and a new level of expectation. Consumers expect more now; they expect retailers to understand their needs and to provide a consistent and seamless shopping experience across all channels and touchpoints.<\/p>\n

How can retailers win in this strange new world? Here\u2019s 3 winning strategies you can employ to attract and retain a loyal customer base.<\/p>\n

1. Be Where Your Customer Is<\/h2>\n

67% of customers<\/a> use multiple channels to complete a single transaction. They may start their journey with a search or on social media, switch between ecommerce stores, marketplaces, review sites, and more. <\/p>\n

Ensure your product and brand is in front of them wherever they are, and ensure every channel is shoppable. Retailers need to follow the customer along their shopping journey, and serve appropriate content at each step. As they move their way through their shopper journey, from discovery to purchase, fulfilment to shipments through to returns and refunds; customers expect a consistent and seamless brand experience. <\/p>\n

BigCommerce<\/a> found that when consumers discover new products on social sites, the vast majority tend to search for it on a marketplace (42%), or on a retailers own website (40.5%). A further 10% of consumers look to purchase directly from their social feed, while 7.4% opt to find it in person.<\/p>\n

How is it done? Data. Accurate and consistent data across every channel and touchpoint is essential – product information, imagery and videos, pricing, shipping options and costs, stock availability, payment options and more.<\/p>\n

2. Unify Your Inventory<\/h2>\n

Searches for \u201cwho has\u201d and \u201cin stock\u201d were up over 8,000%<\/a> year over year in the U.S.<\/p><\/blockquote>\n

Making every piece of inventory available to purchase, no matter where it\u2019s located, is essential to keep stock turning over. You may have last sizes available at a store on the other side of the country to your customer, but if they\u2019re able to purchase it, it\u2019s a win win. Your stock continues to move and your customer is delighted.<\/p>\n

Unified inventory is fundamental to an amazing purchase process. Where is the stock relative to the customer? How many items are left at the closest store? Where else can the order be fulfilled from? <\/p>\n

By centralizing data, retailers can offer unified commerce features such as:<\/p>\n