{"id":990863,"date":"2021-05-19T22:17:35","date_gmt":"2021-05-20T05:17:35","guid":{"rendered":"https:\/\/spearmarketing.com\/blog\/?p=5902"},"modified":"2021-05-19T22:20:21","modified_gmt":"2021-05-20T05:20:21","slug":"the-risks-of-over-reliance-on-late-stage-content","status":"publish","type":"post","link":"https:\/\/customerthink.com\/the-risks-of-over-reliance-on-late-stage-content\/","title":{"rendered":"The Risks of Over-Reliance on Late-Stage Content"},"content":{"rendered":"
Whatever demand gen channels you use to generate marketing leads, there\u2019s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage. That\u2019s not simply because prospective customers will engage more readily with content that better aligns with whether they\u2019re researching best practices, actively evaluating potential vendors, or somewhere in between.<\/p>