{"id":975062,"date":"2020-10-20T14:01:01","date_gmt":"2020-10-20T21:01:01","guid":{"rendered":"http:\/\/customerthink.com\/?p=975062"},"modified":"2020-10-20T14:01:01","modified_gmt":"2020-10-20T21:01:01","slug":"how-retailers-can-quickly-reach-cardholders-with-digital-sales-promotions-for-a-post-covid-resurgence","status":"publish","type":"post","link":"https:\/\/customerthink.com\/how-retailers-can-quickly-reach-cardholders-with-digital-sales-promotions-for-a-post-covid-resurgence\/","title":{"rendered":"How retailers can quickly reach cardholders with digital sales promotions for a post-COVID resurgence"},"content":{"rendered":"
The COVID-19 pandemic has hit the retail sector exceptionally hard, with 45% of consumers<\/a> still uncomfortable shopping in public. Many retailers are putting together promotions to entice customers back in a bid to make up for sales disruption caused by the pandemic and subsequent lockdowns. Mehmet Sezgin, CEO & Founder of myGini<\/a> discusses how accelerating sales offer creation and onboarding with a digital toolkit will help retailers reach customers faster and ultimately recover lost business.<\/strong><\/p>\n Research shows the retail sector has been heavily disrupted by COVID-19, with U.S. retail sales estimated to fall by 10.5% this year<\/a>. Although grocery sales and eCommerce have surged throughout 2020, smaller, predominantly brick-and-mortar retailers have struggled to cope with reduced levels of footfall in stores. The same forecast indicates they will suffer a 14% drop in sales.<\/p>\n Agility for retailers is more vital than ever before, especially as a second wave of COVID-19 is poised to reintroduce business restrictions and pile fresh pressure onto already struggling businesses. Retailers must find innovative ways to win back and retain customers by quickly capitalizing on fast-evolving market environments and consumer buying habits, on both a local and national scale.<\/p>\n