Certified Humane Raised and Handled<\/li>\n<\/ul>\nWow. This cover is packed full of what we want to know. But there\u2019s more. You can actually \u201cSee a Farm Where These Eggs Were Laid,\u201d by going to the farm listed on one end of the carton. What a great idea. Take a look: go to vitalfarms.com\/farm and type in Oak Grove. You will see lots of hens roaming around a very large enclosure. <\/p>\n
Talk about full transparency. So different from companies who claim that the chickens are free-ranging, but, as Vital Farms says on their website, \u201cWe require our partner farmers to allot at least 108 square feet per hen, giving our girls plenty of room to roam and giving our land time to rejuvenate naturally, without pesticides or herbicides. We believe foraging is an essential part of our hens\u2019 diets. We believe less outdoor space, like the minimum 2 square feet allotted to a free range hen, is far too little for roaming.\u201d <\/p>\n <\/noscript><\/figure>\nWhen you go to VitalFarms.com\/farm, and enter the farm name, you see this video, and can do a full 360 to see the whole enclosure. It\u2019s super cool. <\/p>\n
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<\/noscript><\/figure>\n<\/div>\nBut wait! There\u2019s more. Open up the package, and you\u2019re treated to more happy messages. They reinforce the \u201cSee A Farm Where These Eggs Were Laid\u201d concept, giving very easy-to-follow instructions for anyone who is computer-challenged. And the usual necessary nutrition facts are there, along with more information about how they meet the Humane Farm Animal Care Program standards. <\/p>\n
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<\/noscript><\/figure>\n<\/div>\nThere\u2019s also something I\u2019ve never seen in another egg carton: a small flyer, which reinforces all of the messages on the carton, but also explains that each egg is unique (which is true, each egg is a little different than the others, unlike many other brands): <\/p>\n
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<\/noscript><\/p>\n <\/p>\n
<\/noscript><\/p>\nThe Vital Farms Website<\/h2>\n The website is just as inviting and immersive. The home page sliding banner shows the chickens busy doing what chickens naturally do: <\/p>\n
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<\/noscript><\/figure>\n<\/div>\nIncluding closeups, so you can see how healthy they are. A far cry from the horror pictures shown on sites that expose inhumane chicken-raising methods. <\/p>\n <\/noscript><\/figure>\nAs with the cartons, they devote a lot of the site\u2019s space to restating their mission and core values:<\/p>\n <\/noscript><\/figure>\nThe About Us page has a button for the Leadership Team. They all look like nice folks, including Jason Dale, the COO and CFO. <\/p>\n <\/noscript><\/figure>\nThis is true Mindset-Driven Marketing hard at work. If you cared about how your egg-laying chickens lived their lives, you\u2019d fall in love with this company and would never buy those boring, corporate, seemingly uncaring brands ever again. <\/p>\n
What is Mindset-Driven Marketing? <\/h2>\n In our previous blog, we showed this diagram: <\/p>\n
<\/p>\n
<\/noscript><\/p>\nNow that you\u2019ve seen what Vital is doing, you can understand better how a company can base everything it does on the mindset of its customer, and how different that looks from a campaign driven by the company\u2019s mindset, rather than the customer\u2019s mindset.<\/p>\n
\u201cWe\u2019re the best! Look at what we\u2019ve accomplished! Don\u2019t buy from anyone else!\u201d That\u2019s what most campaigns are saying to the customer. It\u2019s all about the company, and what the company wants. If you start there, you\u2019re doomed. All of your campaigns will struggle to generate leads; no matter which channels you use, the messages will fall flat. Customers will decide, \u201cThat\u2019s not it, they don\u2019t get it,\u201d and keep looking. <\/p>\n
By the way, if you do a search on \u201cmindset\u201d and \u201cmarketing,\u201d you will find a lot of information focused on YOUR mindset. How you can\u2019t give up; how you have to be persistent; how the most successful entrepreneurs just keep dialing for dollars and make it, in spite of the odds. That\u2019s why people are still making cold calls. That\u2019s their mindset, hard at work. But customers are so over those methods. They have moved on, and are perfectly capable of finding what they want, and learning a whole lot about it, before they ever talk to a salesperson. Don\u2019t waste your time on those methods. <\/p>\n
What is your customer\u2019s mindset when they go looking for your product or service? How can you find out? Read chapter 3 of my book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy<\/em>, so you can learn the truth, quickly and cost-effectively. <\/p>\nThen focus all of your efforts on that mindset, addressing it very specifically in everything you do. No matter which channels you use or how much you spend, your efforts will start to pay off. <\/p>\n","protected":false},"excerpt":{"rendered":"
In my previous blog article, we introduced the concept of Mindset-Driven Marketing. It\u2019s a marketing strategy that gets right to the heart of the matter: Properly addressing your customer\u2019s current and very specific mindset is what is going to drive yo…<\/p>\n","protected":false},"author":7317,"featured_media":886217,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[128,95,36,14],"tags":[],"_links":{"self":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts\/966350"}],"collection":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/users\/7317"}],"replies":[{"embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/comments?post=966350"}],"version-history":[{"count":3,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts\/966350\/revisions"}],"predecessor-version":[{"id":966405,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts\/966350\/revisions\/966405"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/media\/886217"}],"wp:attachment":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/media?parent=966350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/categories?post=966350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/tags?post=966350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}