{"id":966350,"date":"2020-06-27T09:57:00","date_gmt":"2020-06-27T16:57:00","guid":{"rendered":"https:\/\/zhivagopartners.com\/?p=32529"},"modified":"2020-06-27T18:46:39","modified_gmt":"2020-06-28T01:46:39","slug":"mindset-immersion-an-example-of-mindset-driven-marketing","status":"publish","type":"post","link":"https:\/\/customerthink.com\/mindset-immersion-an-example-of-mindset-driven-marketing\/","title":{"rendered":"Mindset Immersion! An example of Mindset-Driven Marketing."},"content":{"rendered":"

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In my previous blog article<\/a>, we introduced the concept of Mindset-Driven Marketing. It\u2019s a marketing strategy that gets right to the heart of the matter: Properly addressing your customer\u2019s current and very specific<\/em> mindset is what is going to drive your sales. As I was preparing these articles, I came across a fantastic example of \u201cMindset Immersion\u201d\u2014where everything<\/em> that the company is doing addresses the customer\u2019s very specific mindset. Let\u2019s take a look.<\/p>\n

The company is Vital Farms, which recently started selling their eggs in the local market here on our island. <\/p>\n

I confess to being a foodie, due in no small part to my husband\u2019s three separate battles with \u201cfatal\u201d cancer. Over the last 15 years or so, we have fought together to keep him healthy, and good nutrition for both of us has always been my responsibility. So when I saw this egg carton in my local grocery store recently, I was intrigued. I share the concerns of many who believe that free-range food animals are happier, healthier, and better for us to eat. That is a very specific mindset, one that this package addressed in spades.<\/p>\n

But as a marketer, the more I examined this unusual packaging, the more intrigued I became. I realized that these guys had made the best possible use of the space they had to work with: the egg carton. And they even managed to build interactivity into the mix. Let\u2019s see what they did right. <\/p>\n

First, how many egg manufacturers take advantage of their carton real estate to address the very specific mindset of their customers? Most just say Jumbo Eggs and put their logo on there. What a waste. Using hand-drawn illustrations and a stiff cardboard cover (\u201c100% recyclable and biodegradable,\u201d of course) over an environmentally friendly non-plastic base, Vital Farms takes full advantage of all space available to them. On the cover, illustrations and copy literally immerse us in the main idea: <\/p>\n