{"id":963423,"date":"2020-05-19T17:09:45","date_gmt":"2020-05-20T00:09:45","guid":{"rendered":"http:\/\/customerthink.com\/?p=963423"},"modified":"2020-05-20T08:47:55","modified_gmt":"2020-05-20T15:47:55","slug":"how-cutting-edge-ai-solutions-improve-customer-support","status":"publish","type":"post","link":"https:\/\/customerthink.com\/how-cutting-edge-ai-solutions-improve-customer-support\/","title":{"rendered":"How Cutting-Edge AI Solutions Improve Customer Support"},"content":{"rendered":"

It\u2019s fair to say COVID-19 has changed the way businesses operate. Compare everyday life today with your daily concerns from three months ago. The difference is\u00a0pretty stark.\u00a0\u00a0<\/p>\n

Like everyone else,\u00a0call\u00a0centers have been reeling from the aftermath of the coronavirus. Paul Stockford, National Association of Call Centers Research Director, raised concerns about what he called a\u00a0\u201cpretty\u00a0high\u201d risk of exposure<\/a>\u00a0in those working environments. It\u2019s not difficult to see why experts like Stockford are so worried:\u00a0contact\u00a0centers manage a large workforce sitting in close quarters. Not to mention, agents often share their work surfaces with employees from different shifts.\u00a0<\/p>\n

Where does that leave companies? They want to meet customer expectations, follow public health guidelines, and protect their employees. Some businesses have embraced a remote workforce. Meanwhile, others have resorted to shutting down their\u00a0call centers completely.<\/p>\n

One avenue to explore is artificial intelligence. The latest\u00a0AI-based call\u00a0center\u00a0RPA\u00a0tools<\/a>\u00a0support better customer experience from start to finish. At the same time, they reduce the amount of work assigned to call center agents. With cutting-edge AI solutions, customer service and support teams can do more with less.\u00a0<\/p>\n

Here are five ways artificial intelligence can become the hero during this recent pandemic.<\/p>\n

No 1. Build Smarter Chatbots With\u00a0Intent\u00a0Recognition<\/strong>\u00a0<\/p>\n

Chatbots and virtual agents reduce the burden placed on call-center representatives. They answer basic questions and guide site visitors to extra support materials. They\u2019re also good at addressing simple problems and collecting information, but often, too simple. Most of us have tried to describe a problem to a chatbot, only to get a response that didn\u2019t come close to solving it.\u00a0<\/p>\n

What if chatbot software could understand exactly what you said? What if they could understand\u00a0nuance.\u00a0Then, they might achieve some level\u00a0of accuracy without redirecting to an agent. If\u00a0nothing else, they could gather more relevant details upfront and share that information with a\u00a0call center\u00a0employee.\u00a0\u00a0<\/p>\n

Intent\u00a0recognition is a component of AI that addresses this issue head-on. Using natural language processing (NLP) tools, virtual agents can analyze communications to determine what customers are trying to say. More importantly,\u00a0NLP and AI platforms help chatbots recognize the user\u2019s\u00a0intent<\/a>\u00a0– that is, what they\u2019re trying to do.\u00a0\u00a0<\/p>\n

You can phrase a specific question in any number of different ways, but the\u00a0intent\u00a0will be the same every time. Let\u2019s say you\u2019re trying to check the status of an upcoming flight. You might say:\u00a0<\/p>\n

    \n
  1. Check flight status.<\/li>\n
  2. What\u2019s the status of my flight?<\/li>\n
  3. Is my upcoming flight still scheduled?<\/li>\n
  4. Has my flight been canceled?<\/li>\n
  5. Is my flight delayed?<\/li>\n
  6. Did my flight get canceled?<\/li>\n<\/ol>\n

    NLP and AI\u00a0help virtual agents understand the shared\u00a0intent<\/a>\u00a0behind all these prompts. Intelligent chatbots provide better customer experience without involving a\u00a0call center\u00a0agent.<\/p>\n

    No. 2. Guide Conversations\u00a0With\u00a0Dialogue\u00a0Management<\/strong>\u00a0<\/p>\n

    Part of what makes designing an effective chatbot so difficult is that the conversation could go in any number of directions. How do you plan for every prompt that a customer might give? The longer a conversation goes on, the more likely a chatbot is to run into dialogue it doesn\u2019t recognize or understand.\u00a0<\/p>\n

    The answer is to guide the conversation\u00a0in the right direction, so the user\u2019s communications are more predictable.\u00a0Dialogue management controls the back-and-forth between the virtual agent and the customer<\/a>. To be effective, this interaction must seem natural and organic. The customer should be\u00a0unaware a chatbot is running an automated script or off dialogue tree\u00a0if the chatbot is doing their job.\u00a0<\/p>\n

    AI can improve dialogue management\u00a0tasks\u00a0so they give customers more relevant responses. It\u2019s another way to get more use out of chatbots and reduce\u00a0the burden placed on\u00a0call center\u00a0agents.\u00a0<\/p>\n

    No. 3. Understand How Your Customers Feel<\/strong>\u00a0<\/p>\n

    Call\u00a0centers may be running with fewer agents for the time being, but they still need to maintain high customer satisfaction and service levels. There are a lot of metrics companies use to measure agent performance – call time, ticket close rates, etc.\u00a0– but they don\u2019t always provide much insight into the customer experience.\u00a0\u00a0<\/p>\n

    To get a better insight into how customers feel, companies should turn to AI. It may sound counterintuitive, but AI-based voice analysis tools can pick up on details that don\u2019t show up in your usual\u00a0call center\u00a0KPIs.\u00a0<\/p>\n

    Sentiment analysis and emotional analysis technology assess chat logs, call recordings and other communications to determine how a customer\u2019s attitude changed – or didn\u2019t – during those interactions. Was an unhappy caller placated? Did the agent exacerbate the issue? Sentiment, tone and emotional analysis solutions can answer those kinds of questions.\u00a0<\/p>\n

    Combine those approaches with text analytics, and you can gauge the customer experience without asking people to take part in surveys or provide feedback.\u00a0<\/p>\n

    No. 4. Streamline Customer Support With RPA<\/strong>\u00a0<\/p>\n

    Have you tried calling an airline or health insurance support\u00a0line recently? Call\u00a0centers\u00a0and contact centers\u00a0across the world are inundated with requests from worried customers. The increased wait times create enormous customer friction.<\/p>\n

    Agents need to work through calls fast and still deliver best-in-class service. That\u2019s not always easy with the different systems they need to shuffle between.\u00a0\u00a0<\/p>\n

    A simpler and more efficient way to manage\u00a0call center\u00a0tasks is through robotic process automation (RPA). Customer service robots automate mundane, time-consuming tasks that may distract agents. That way they can focus more time on\u00a0the customer. The\u00a0AI-enabled RPA bots\u00a0work behind the scenes to gather information and process requests.\u00a0<\/p>\n

    No. 5. Capture More Useful Information\u00a0With\u00a0Computer Vision<\/strong>\u00a0<\/p>\n

    An image can say more than words ever could. Take a car insurance claim, for example. It would be much more expedient to send a picture of a damaged car than to try and describe it in an email.\u00a0\u00a0<\/p>\n

    Over the years, AI technology has become good at analyzing images. And computer vision is the next step in that evolution. This technology allows a customer\u00a0to send images to a virtual agent from their smartphone. Let\u2019s say you have a defective or broken product. The AI software\u00a0could identify the product model from the image and pull up warranty information, troubleshooting steps, or repair guides.\u00a0\u00a0<\/p>\n

    It gives customers another avenue to address issues on their own if they choose. A\u00a0call center\u00a0agent doesn\u2019t even need to get involved.\u00a0\u00a0<\/p>\n

    AI is one of the most exciting fields of technology today.\u00a0Call\u00a0centers benefit from AI solutions as much as consumers, especially as this crisis continues. Even though the world is changing all around us,\u00a0AI customer service solutions are helping businesses adapt<\/a>.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

    It\u2019s fair to say COVID-19 has changed the way businesses operate. Compare everyday life today with your daily concerns from three months ago. The difference is\u00a0pretty stark.\u00a0\u00a0 Like everyone else,\u00a0call\u00a0centers have been reeling from the aftermath of the coronavirus. Paul Stockford, National Association of Call Centers Research Director, raised concerns about what he called a\u00a0\u201cpretty\u00a0high\u201d […]<\/p>\n","protected":false},"author":8392,"featured_media":912099,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[128,88,14,117,87],"tags":[],"_links":{"self":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts\/963423"}],"collection":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/users\/8392"}],"replies":[{"embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/comments?post=963423"}],"version-history":[{"count":8,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts\/963423\/revisions"}],"predecessor-version":[{"id":963718,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts\/963423\/revisions\/963718"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/media\/912099"}],"wp:attachment":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/media?parent=963423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/categories?post=963423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/tags?post=963423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}