{"id":962011,"date":"2020-04-29T07:04:03","date_gmt":"2020-04-29T14:04:03","guid":{"rendered":"http:\/\/greatb2bmarketing.com\/?p=2121"},"modified":"2020-04-29T07:09:44","modified_gmt":"2020-04-29T14:09:44","slug":"b2b-marketing-options-when-to-diy-and-when-to-outsource","status":"publish","type":"post","link":"https:\/\/customerthink.com\/b2b-marketing-options-when-to-diy-and-when-to-outsource\/","title":{"rendered":"B2B Marketing Options \u2013 When to DIY and When to Outsource"},"content":{"rendered":"

As the CEO of a B2B marketing and revenue growth outsource provider, you would think that I would always suggest outsourcing as the best way to handle your marketing. However, as with much else in life, the answer to the question of Should I outsource my marketing or do it myself<\/em>? is \u201cit depends.\u201d This is especially true in light of the fact that we are now in the middle of the COVID-19 crisis, which could have impact on your budget and go-forward strategy.<\/p>\n

But what exactly does it depend on? For one thing, you may not be able to find the right expertise to do an effective job at strategy and\/or execution in a do-it-yourself (DIY) model. For example, the person who leads your marketing department may lack critical skills that could be supplemented by a marketing outsource supplier for execution services, or engaging a fractional chief marketing officer (CMO) for strategic help. This can be especially important if you are considering a new revenue model<\/a> or product launch.<\/p>\n

Another scenario that favors outsourcing is when you need something done right now and don\u2019t have the luxury of the time to find and hire a qualified internal person. In the same vein, you may need some temporary help and don\u2019t want to commit to a full-time employee with all the attendant costs and administrative burdens.<\/p>\n

Of course, there are some major advantages to the do it yourself (DIY) model. For one thing, whatever you and the team learn becomes part of the intellectual property of the company \u2013 although this is usually also true in a \u2018work for hire\u2019 scenario. Also, there may be (but not always) cost advantages to the DIY model. And in a hybrid scenario, there are many circumstances where your best bet is to have an internal team but enhance this with specialized expertise from a marketing outsource provider.<\/p>\n

I\u2019m going to take the liberty of borrowing a past blog post to give you a summary of the pros and cons of B2B marketing outsourcing.  First, let\u2019s explore some of the positive aspects of outsourcing and why you should at least consider this as an option:<\/p>\n