As mentioned above, the knowledge gained by your in-house resources remains an asset of your organization.<\/li>\n<\/ul>\nThe question of outsourced marketing vs. the DIY model has major operational, organizational and financial considerations. One option is to use marketing outsource veterans in the short-term, to help you build the strong B2B marketing foundation, then switch to internal personnel to manage the program going forward.<\/p>\n
The bottom line is that whichever B2B marketing option you choose, you need to have a model that helps you generate the most awareness, leads and revenue at a reasonable acquisition cost. In the end, it\u2019s all about delivering the best results to meet your company\u2019s objectives.<\/p>\n","protected":false},"excerpt":{"rendered":"
As the CEO of a B2B marketing and revenue growth outsource provider, you would think that I would always suggest outsourcing as the best way to handle your marketing. However, as with much else in life, the answer to the question of Should I outsource …<\/p>\n","protected":false},"author":6971,"featured_media":897912,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[128,36],"tags":[],"_links":{"self":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts\/962011"}],"collection":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/users\/6971"}],"replies":[{"embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/comments?post=962011"}],"version-history":[{"count":8,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts\/962011\/revisions"}],"predecessor-version":[{"id":962163,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts\/962011\/revisions\/962163"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/media\/897912"}],"wp:attachment":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/media?parent=962011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/categories?post=962011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/tags?post=962011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}