{"id":958306,"date":"2020-03-19T11:49:15","date_gmt":"2020-03-19T18:49:15","guid":{"rendered":"https:\/\/spearmarketing.com\/blog\/?p=5731"},"modified":"2020-03-19T11:53:20","modified_gmt":"2020-03-19T18:53:20","slug":"how-to-approach-demand-gen-in-challenging-times","status":"publish","type":"post","link":"https:\/\/customerthink.com\/how-to-approach-demand-gen-in-challenging-times\/","title":{"rendered":"How to Approach Demand Gen in Challenging Times"},"content":{"rendered":"
The US business climate is being shaken by events at home and abroad, and (as I write this) no-one knows with certainty \u2013 on top of the risk and strain caused by a global pandemic \u2013 whether an economic downturn is imminent, or how severe it might be, and for how long. <\/p>\n
Most B2B marketers we talk to are continuing to plan, develop and execute campaigns and other initatives, for the time being at least. Even then, we\u2019re having many conversations on how clients should approach demand generation<\/a> strategy in the coming weeks. Here\u2019s a summary of what we\u2019re telling them:<\/p>\n