{"id":951967,"date":"2020-01-06T18:39:06","date_gmt":"2020-01-07T02:39:06","guid":{"rendered":"http:\/\/customerthink.com\/?p=951967"},"modified":"2020-01-06T18:39:06","modified_gmt":"2020-01-07T02:39:06","slug":"ways-to-boost-your-ecommerce-sales-with-social-proof-wpdeveloper-in-2020","status":"publish","type":"post","link":"https:\/\/customerthink.com\/ways-to-boost-your-ecommerce-sales-with-social-proof-wpdeveloper-in-2020\/","title":{"rendered":"Ways to Boost Your Ecommerce Sales with Social Proof \u2013 WPDeveloper in 2020"},"content":{"rendered":"
What is Social proof<\/strong><\/p>\n Social proof is considered the most powerful marketing by entrepreneurs across the world. It revolves around whatever your stakeholders are saying about you or your products and services.<\/p>\n Social proof is the concept that suggests that people will follow the actions of the masses. The idea is that since there are many other people behaving in a certain way, then that must be the correct behavior.<\/p>\n For instance, let us consider a Fashion label example. Naturally, you would not purchase a pair of trousers with apparent tears. Instead, you first scrutinize the outfit to ensure it is intact. However, if many people are buying such a pair of trouser torn around the knees, then you will consider getting one for yourself to avoid being the odd one out.<\/p>\n This is social proof in action. Even though you know that a torn trouser is not the best choice to make when purchasing clothes, you assume it is a great deal since everyone seems to be getting one.<\/p>\n This idea is not new and it has lasted throughout human history.<\/p>\n For your online business to thrive, you need to get you connected to the internet. You require social media presence through platforms like Facebook and Instagram. The most popular form of social proof as seen in the above example is peer review. While shopping online, we look for peer review in addition to ratings to make decisions whether to buy a product or not. This type of purchasing behavior is increasing overtime and it can be a good thing to both consumers and sellers. For instance, you can never be too sure about the authenticity of a company and whether or not the quality of goods you will receive is the same as the one displayed online.<\/p>\n As a result, online companies are faced with big issue of eliminating doubt from potential customers. The most effective way of convincing someone looking to buy your goods online is by reviewing what other people say concerning your products and services.<\/p>\n In these modern times of –commerce, you can easily get social proof to work for you. You need a WordPress developer to configure your business to the right social proof software tools on WordPress. These include<\/p>\n Where Do You Find Social Proof<\/strong><\/p>\n The most popular place to find extensive use of social proof is in the social media platforms. Facebook for instance, is perhaps the platform with the most thorough reviewing methods for every page, whether it is a review, rating or check-in. This information serves potential customers with a yard stake to make decision and helps them to resolve any doubt they had concerning a product.<\/p>\n If you are into the field of e-commerce, you will get reviews from your online store.<\/p>\n To boost your ecommerce through social proof, you can do the following.<\/p>\n 1. Use Celebrity Endorsements<\/strong><\/p>\n You might be getting skeptical about how to connect with likes of Kanye and Jay-Z or Angelina Jolie to endorse your products.<\/p>\n To get someone like Beyoncé to endorse your product will cost you more money than you might make from your business in the next 10 years. To avoid such impracticable situation, get regular people with a large following, especially in social media platforms like Facebook and Instagram. If you get someone with over 500,00 thousand followers to endorse your product, you can easily promote your product to very many people within a short time, and with minimal effort to. You can also use you friends on social media with 10k, 20k, or 30k followers. You can reach out to them directly and ask them to be your brand ambassador for your business. In doing so, they will target your product to 30k or more followers increasing leads in your business. You don’t have to get Tom Cruise, anyone with a large following on the social media platforms will help you generate social proof.<\/p>\n