{"id":950532,"date":"2019-12-12T13:46:00","date_gmt":"2019-12-12T21:46:00","guid":{"rendered":"http:\/\/feedproxy.google.com\/~r\/blogspot\/CxDS\/~3\/zbjltstgRMA\/acquia-buys-agilone-cdp.html"},"modified":"2019-12-12T13:48:35","modified_gmt":"2019-12-12T21:48:35","slug":"acquia-buys-agilone-cdp","status":"publish","type":"post","link":"https:\/\/customerthink.com\/acquia-buys-agilone-cdp\/","title":{"rendered":"Acquia Buys AgilOne CDP"},"content":{"rendered":"
Acquia<\/a>, which is moving past its roots in Web content management to become a multi-channel \u201cdigital experience platform\u201d (DXP), took a big step in that direction today with a deal<\/a> The logic behind this deal is so clear that there\u2019s little need for comment. While the exact meaning of DXP is a bit fuzzy, it surely involves coordinating and personalizing customer experiences across channels. This certainly requires the unified customer data that a CDP provides. Acquia\u2019s heritage in Web content management doesn\u2019t provide deep customer data unification experience, and neither does Mautic. AgilOne is a particularly good fit because it\u2019s better than many CDPs at identity matching, including offline as well as online data. It also provides lots of connectors to source and delivery systems, as well as advanced machine learning for segmentation and predictions. Acquia and Mautic lacked those, too.<\/p>\n AgilOne rebuilt its core technology fairly recently, giving it a highly flexible and scalable platform that should easily extend beyond the company\u2019s current base in mid-tier retail. In particular, it will be able to serve Acquia\u2019s clients, who tend to be very large companies with multiple Web multi-sites around the world. At the same time, AgilOne gives Acquia a stronger story in retail and other B2C markets where it has been less active. AgilOne will also gain by integrating with some of Mautic\u2019s features, notably email and SMS delivery and complex customer journey management. And the deal gives AgilOne much deeper resources to fund growth than it had as an independent company.<\/p>\n
\nto buy<\/a> the AgilOne<\/a> Customer Data Platform. The deal follows Acquia\u2019s May 2019 purchase of open source marketing automation platform Mautic<\/a> and September 2019 purchase of site building tool Cohesion<\/a>. Acquia itself was purchased in September by Vista Equity Partners<\/a> for $1 billion, which obviously supports their DXP strategy.<\/p>\n