{"id":94570,"date":"2014-03-09T12:52:03","date_gmt":"2014-03-09T19:52:03","guid":{"rendered":"http:\/\/www.9inchmarketing.com\/2014\/03\/07\/fast-park-relax-rdu-delivers-a-strong-first-and-last-impression\/"},"modified":"2014-03-09T12:55:17","modified_gmt":"2014-03-09T19:55:17","slug":"fast-park-relax-rdu-delivers-a-strong-first-and-last-impression","status":"publish","type":"post","link":"https:\/\/customerthink.com\/fast-park-relax-rdu-delivers-a-strong-first-and-last-impression\/","title":{"rendered":"Fast Park & Relax RDU delivers a strong first and last impression"},"content":{"rendered":"

\"fast<\/a><\/p>\r\n

Good friend Evan Carroll<\/a> sent me this Purple Goldfish<\/a> today. Evan used Fast Park & Relax<\/a> today on his way to Austin for SXSWi<\/a>. He shot me the picture above via a tweet<\/a>.<\/p>\r\n

\"8-RDU-CanopyExit\"<\/a>Enter Fast Park & Relax between 6 \u2013 8 a.m. on a weekday and you\u2019re likely to receive a free newspaper. Not only are you greeted when entering the facility, but when the shuttle driver meets you at your covered parking spot, the driver hands you a handy reminder card with your space number filled in.<\/p>\r\n

It gets better. Customers receive a bottle of water upon their return while being shuttled to their car. Fast Park & Relax nails the critical moments of first and last impressions. How\u2019s this for an unexpected treat? Weather permitting, they\u2019ll also wash your car.<\/p>\r\n

From One Capital to Another<\/h2>\r\n

This isn\u2019t the first time I\u2019ve heard about Airport Fast Park. They showed up as #377 in Purple Goldfish Project<\/a> courtesy of\u00a0Neal Levene at Simple Complexity<\/a>:<\/p>\r\n

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\"bwi<\/a>\u201cThe\u00a0Airport Fast Park at the Baltimore Washington International Airport<\/a>\u00a0is a little different than other \u201cpark-n-ride\u201d airport shuttles. When you enter their lot, an attendant greets you and shows you the best row to park your car so you don\u2019t have to search for an open space. The shuttle meets you at your parked car so there\u2019s no waiting at a shelter. Then the bus driver helps you with your luggage, and if it\u2019s raining meets you with an umbrella. While on the bus, the friendly driver actually talks to you, and on your way back the shuttle takes you directly to your car, with a complimentary bottle of water. Who knew bus rides could be enjoyable?\u201d<\/em><\/p>\r\n<\/blockquote>\r\n

TAKEAWAY:<\/strong>\u00a0Businesses that understand the power of the purple goldfish build in little extras each step of the way. BWI and RDU know the little things add up to make the big difference. Fast Park understands that success is the entire journey, not just the destination.<\/p>\r\n

Today\u2019s Lagniappe<\/strong> (a little something extra thrown in for good measure<\/em>) \u2013 Speaking of parking, how about this for an impressive parallel parking job? Don\u2019t try this at home kids:<\/p>\r\n