A NEW BRAND OF MARKETING<\/em><\/a> \u2014 a very, very short book \u2014 as an introduction to the role of technology in the big picture of marketing. My hope is that would be a great place to start.<\/p>\r\nBeyond that, there\u2019s no lack of resources for learning more. Blogs from many marketing technology vendors are actually quite helpful \u2014 as long as you keep in mind that they\u2019re tilted through the lens of their own solutions.<\/p>\r\n
But the best way to learn marketing technology is to start working with some of the great marketing software products out there. There are so many entry-level versions and free trials available, that you can usually learn a lot with just an investment of your time.<\/p>\r\n
You don\u2019t learn to cook by reading a cookbook. You learn by getting in the kitchen and making things. By all means, use a cookbook as a guide. But you have to get hands on. It\u2019s an experiential skill. So is marketing, and for that matter, so is the smart use of marketing technology.<\/p>\r\n","protected":false},"excerpt":{"rendered":"
If there\u2019s anybody in the B2B marketing world who\u2019s evangelizing and leading the intersection between marketing and technology, it\u2019s Scott Brinker. \u00a0Most who read his consistently impressive blog know of him as @chiefmartec (short for Chief Marketing Technology Officer). His ideas, perspectives and content is always spot on, and this morning he\u2019s released his first […]<\/p>\n","protected":false},"author":7320,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[128,36,117],"tags":[],"_links":{"self":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts\/94263"}],"collection":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/users\/7320"}],"replies":[{"embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/comments?post=94263"}],"version-history":[{"count":0,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts\/94263\/revisions"}],"wp:attachment":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/media?parent=94263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/categories?post=94263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/tags?post=94263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}