{"id":934905,"date":"2019-06-28T05:19:25","date_gmt":"2019-06-28T12:19:25","guid":{"rendered":"http:\/\/customerthink.com\/?p=934905"},"modified":"2019-06-28T05:19:25","modified_gmt":"2019-06-28T12:19:25","slug":"improve-these-4-areas-of-your-business-with-a-facebook-messenger-chatbot","status":"publish","type":"post","link":"https:\/\/customerthink.com\/improve-these-4-areas-of-your-business-with-a-facebook-messenger-chatbot\/","title":{"rendered":"Improve These 4 Areas of Your Business With a Facebook Messenger Chatbot"},"content":{"rendered":"
There\u2019s a cutting-edge new tool for businesses out there \u2014 have you heard? Facebook chatbots are the newest resource making waves in the world of marketing and sales, and it\u2019s time your business jumped on the bandwagon! <\/p>\n
Chatbots are pieces of software designed to send Messages to users via Facebook Messenger. You\u2019ve likely interacted with one before, and you may not even have realized. That\u2019s part of the appeal of bots: They send helpful, relevant messages based on user input, all in the same, conversational style a human would use.<\/p>\n
Bots aren\u2019t designed to take the place of human agents, but they are well-suited to take over and streamline many repetitive functions. As a result, your employees will be freed up to focus on other, more creative tasks while your bot smoothly handles the rest.<\/p>\n
In short, bots can revolutionize all kinds of processes to save you time, money, and resources and boost your sales. Interested? Here are four main areas of your business that a chatbot can drastically improve.<\/p>\n
Chatbots make for the ultimate customer-service team members. They\u2019re always friendly, they consistently give accurate, helpful information and assistance, and they\u2019re available 24\/7. Enlisting the help of a chatbot to answer FAQs means customers can reach your business on their own time, at their own convenience.<\/p>\n
Plus, although chatbots for business are becoming more and more widely used, they\u2019re still a novelty to many users. That means your business has the opportunity to delight and impress prospects with a new, cutting-edge, interactive experience<\/a>.<\/p>\n Finally, since a Messenger bot has access to the profile of any user who interacts with it, it can personalize the chat, too. Bots can easily incorporate the user\u2019s name, past preferences, and other pieces of demographic data, making for a fully customized and all-the-more impressive experience.<\/p>\n New leads are the most valuable currency in the world of marketing; no business will turn down the opportunity to get more. With a chatbot, the process of gathering and qualifying leads is not only easier and more streamlined but can be exponentially more effective.<\/p>\n A chatbot must simply ask the user\u2019s permission, and then they have access to the person\u2019s full Facebook profile\u2014including contact information and demographic data. Then, if your business needs any additional details from a new lead, gathering them couldn\u2019t be easier. Rather than redirecting a prospect to your website to fill out a clunky form, the chatbot can get the required data simply by asking questions in a frictionless, conversational style. Your bot can then store and sort all this information for your future use, acting as a sort of mini-CRM. #2. Lead gathering and qualification<\/h2>\n