{"id":933171,"date":"2019-05-31T05:00:55","date_gmt":"2019-05-31T12:00:55","guid":{"rendered":"http:\/\/customerthink.com\/?p=933171"},"modified":"2019-05-31T05:00:55","modified_gmt":"2019-05-31T12:00:55","slug":"how-to-use-automation-for-a-superior-customer-experience-in-2019","status":"publish","type":"post","link":"https:\/\/customerthink.com\/how-to-use-automation-for-a-superior-customer-experience-in-2019\/","title":{"rendered":"How to Use Automation for a Superior Customer Experience in 2019"},"content":{"rendered":"
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IMAGE SOURCE: https:\/\/unsplash.com\/photos\/0E_vhMVqL9g<\/p>\n
Consumers are always looking for businesses that they can relate to, and that treat them well. These same folks will quickly leave a company behind that doesn\u2019t deliver a stellar experience and support. <\/p>\n
Research from Kapow explains that 68 percent of customers<\/a> stop doing business with a company because of poor customer service. The overall experience of consumers when they are on your website reflects on the experience you\u2019re providing for people who buy your products or use your service. <\/p>\n Technology has effectively changed the way B2B and B2C companies handle delivering quality customer experiences. Automation is one such advance that has dramatically improved the way people interact with various industries. We want to take a look at how you can implement automation to build a superior customer experience in 2019. <\/p>\n Chances are, you decided to create a blog<\/a> on your website, so consumers have a reason to come to your page in between purchases. Automation has dramatically changed the way email marketers deliver their messages and blog content. <\/p>\n Traditionally, marketers would send out email blasts to everyone who subscribed to their mailing list. While this is a good tactic under the right circumstances, it is simply not sufficient for building a strong, personal relationship with your audience. <\/p>\n Instead of blast emails, you can use automation<\/a> to segment your leads and direct the appropriate email content<\/a> to the right audience. For example, if you sold pet supplies on your website, you can use algorithms and automation to determine whether someone would be interested in receiving your latest blog post on taking care of dogs. You\u2019re going to want to send out this content to customers who have purchased dog supplies or viewed other dog-themed content on your blog. <\/p>\nDeliver Targeted Content <\/h2>\n
Overhaul Your Chat Service<\/h2>\n