It seems like the only time my personal cell phone rings anymore, it’s for a robocall! These calls are obnoxious and invasive and are doing nothing to help achieve better sales results for the organizations that they represent. Here are a few reasons why everyone hates robocalls, and how to make sure your sales calls are completely different: <\/p>\n
1. Robocalls are impersonal. When a company uses a robocall to contact you, that\u2019s a sure sign that they don\u2019t know you and they don\u2019t care about you. You\u2019re just a phone number that they\u2019re hoping to magically transform into a sale. Do your sales calls sound like that too? Are you treating your customers like robots, or are you putting that authentic human touch into every call? Cultivating a relationship with your sales leads over the phone can be a daunting task even for a competent salesperson. You\u2019re certainly not doing yourself any favors by bombarding entire area codes with a sterile, pre-recorded message. If your goal is to alienate the vast majority of your potential customers, then cold-calling them with a robot voice at dinner time will work like a charm. <\/p>\n
2. Robocalls are often irrelevant. How often have you gotten a robocall that was selling something that you actually needed or wanted? Probably never, right? This is why your sales calls need to be relevant. Do your research first. Be as thorough and diligent as possible when you\u2019re gathering information on your sales leads. Once you\u2019ve ascertained some promising contacts, go into each sales call with a good understanding of the prospect’s needs. This is especially important for B2B lead generation and marketing. If you\u2019re selling to another business, it\u2019s crucial that you can demonstrate a working knowledge of the other company and be prepared to explain in clear terms why your product or service will help improve their business.<\/p>\n
3. Robocalls are disturbing and sound false. Every robocall I’ve ever heard was annoying at best or unsettling at worst – they sound like they’re trying to frighten people into making bad financial decisions. Make sure your sales calls are warm and inviting, not off-putting. Try to spark a dialogue. Most people like to talk about themselves and their work, so try to put an emphasis on the prospective customer. Instead of subjecting them to a dry, scripted monologue, you\u2019ll probably get better results if you keep the overall tone of the call as natural and conversational as possible. Ask plenty of follow-up questions so the other person knows you\u2019re interested and engaged in the discussion.<\/p>\n
4. Robocalls don\u2019t take your schedule into consideration. There\u2019s not exactly an established \u201cbest time\u201d to make a sales call, but it doesn\u2019t hurt to stay flexible and always act as courteously as possible when interacting with potential clients over the phone. Be respectful of other people\u2019s schedules. Not everyone has time to hear your sales pitch. They might not even be expecting your phone call! Be cognizant of when you\u2019re calling. For example, if you\u2019re selling to restaurants, be mindful of when those establishments are open for business \u2013 evenings and weekends are probably not great times to call them up to try to make a sale, but early afternoons on the weekdays might be more appropriate. If you\u2019re selling productivity software to accounting firms, be mindful of their busy schedules during Tax Season. If you\u2019re selling consulting services to publicly traded tech companies, be aware of their quarterly reporting deadlines, major industry conference dates, or other busy times of year when they might not have the time and bandwidth to be receptive to a sales call from you. <\/p>\n
Sales calls still have an important place in today\u2019s fast-paced, technologically-sophisticated business environment. As so many companies\u2019 operations become increasingly automated and digital, there\u2019s something pleasing and reassuring about dialing a number and getting a real person on the other end of the line. As slick and convenient as online tools can be, when you hit a snag and need some special assistance, it\u2019s comforting to know that there are still people out there ready to talk you through it. I am firmly in favor of businesses keeping the human element intact with their sales calls – and putting the robocalls on hold. <\/p>\n","protected":false},"excerpt":{"rendered":"
It seems like the only time my personal cell phone rings anymore, it’s for a robocall! These calls are obnoxious and invasive and are doing nothing to help achieve better sales results for the organizations that they represent. Here are a few reasons why everyone hates robocalls, and how to make sure your sales calls […]<\/p>\n","protected":false},"author":7713,"featured_media":898114,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[128,85,431],"tags":[],"_links":{"self":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts\/933012"}],"collection":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/users\/7713"}],"replies":[{"embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/comments?post=933012"}],"version-history":[{"count":0,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts\/933012\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/media\/898114"}],"wp:attachment":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/media?parent=933012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/categories?post=933012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/tags?post=933012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}