Creating a website is only half the battle, getting Internet traffic to it is where most new site owners get stuck. Today we’ll go over the most effective online marketing channels to increase traffic to your website. If you are looking for ways to get clients to your site without breaking the bank, read on.<\/p>\n
There are dozens of online marketing channels to exploit, but few of them provide quick and significant results. Here is our list of high-yield ways to increase web traffic: <\/p>\n
You can achieve direct traffic if you meet the clients and share the website URL during meetings, industry shows, conferences, and other events. <\/p>\n
Pros:<\/strong> Cons:<\/strong> Costs:<\/strong> Quality search engine optimization is an ongoing work that requires time and effort to: <\/p>\n Pros:<\/strong> Cons: <\/strong> Costs:<\/strong> Targeting potential customers through social media platforms and leading them to your website is an effective online marketing technique. To make it work: <\/p>\n Pros:<\/strong> Cons:<\/strong> Costs:<\/strong> If you buy traffic through advertising, you can see a near instant increase of potential customers, but it will cost you a pretty penny. Online advertising includes: <\/p>\n Pros:<\/strong> Cons:<\/strong> Costs:<\/strong>
\nYou get to network and establish personal contacts with the target audience;
\nThe leads you get are warm, not cold.<\/p>\n
\nYou have to meet the potential clients personally;
\nThis approach requires much time. <\/p>\n
\nConference\/shows\/events attendance fees;
\nProduction of marketing materials with the website URL. <\/p>\nSEO Traffic<\/h3>\n
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\nThe search traffic is virtually free;
\nThis approach works 24\/7. <\/p>\n
\nYou have to generate and publish relevant content for your target audience;
\nYou have to find new third-party platforms to distribute your content.<\/p>\n
\nSEO specialists’ and copywriters’ wages;
\nBacklink acquisition and third-party website publishing expenses. <\/p>\nSMM Traffic<\/h3>\n
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\nYou get direct contact with thousands of potential customers;
\nYou can learn about the target audience’s pressure points and offer solutions through personal communication;
\nSocial media platforms provide access to your target audience’s accounts enabling in-depth analysis of the potential customers’ needs and interests. <\/p>\n
\nYou have to spend much time on target audience interaction through social media platforms;
\nSocial media strategy for account promotion takes time to generate a substantial number of followers;
\nYou have to work consistently on viral social media content to share with your target audience.<\/p>\n
\nSMM specialists’ wages;
\nContent development expenses (videos, posts, surveys, contests, etc.) <\/p>\nAd Traffic<\/h3>\n
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\nYou can get a quick increase in website traffic;
\nThere are ways to scale the traffic by deactivating the campaign or changing the budget. <\/p>\n
\nThe advertising campaign planning, set up, and targeting is hard to keep on budget.
\nThe promotional budget is substantial.<\/p>\n
\nAdvertising campaign expenses (pay-per-click or pay-per-view);
\nThe cost of creating promotional materials: banners, videos, landing pages, etc. <\/p>\n