{"id":921579,"date":"2019-01-18T10:14:30","date_gmt":"2019-01-18T18:14:30","guid":{"rendered":"http:\/\/customerthink.com\/?p=921579"},"modified":"2019-01-18T11:03:44","modified_gmt":"2019-01-18T19:03:44","slug":"how-to-improve-ecommerce-customer-experience","status":"publish","type":"post","link":"https:\/\/customerthink.com\/how-to-improve-ecommerce-customer-experience\/","title":{"rendered":"How to Improve eCommerce Customer Experience?"},"content":{"rendered":"

\"eCommerce
Unsplash.com<\/figcaption><\/figure>
\nThe disruptive nature of eCommerce is undeniable. Today, more people are buying services and products online than from the local brick-and-motor retail stores because of the convenience eCommerce stores offer. But, the number of online stores that fail even before they celebrate their first anniversary is alarmingly increasing.<\/p>\n

Why is it so?<\/p>\n

Unlike the physical store that establishment and location plays a major role in attracting customers, online stores rely on products\/services offered and most importantly \u2013 the customer experience. In fact, a study<\/a> conducted by Oracle found that 74% of senior executives believe that better customer experience will turn your customer to be a local advocate of your brand.<\/p>\n

If you want your online store that’s built on an eCommerce platform<\/a> to have a loyal customer base, you have to invest in their experience.<\/p>\n

How can your eCommerce Store Improve the Customer Experience?<\/h2>\n
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  1. Make sure your team is adequately prepared –<\/strong> These are the people who make the face of your business. How your customers experience your employs determines whether they stay loyal to your brand or look elsewhere. As a result, you need to be highly obsessed about training with your team. That way, whoever interacts with your brand \u2013 whether offsite the website or on your website \u2013 won\u2019t regret the experience. Train everybody. From the person handling social media marketing to the one managing the e-business.<\/li>\n
  2. Go overboard and delight your customers \u2013<\/strong> The online marketplace is quite crowded. For you to stand out, you need to go an extra mile in creative impressive customer experience. Let your customers know that you appreciate them. While customers don\u2019t expect you to give them the same attention they get from a brick and motor store, give them a beautiful surprise. Here are some of the ideas you may exploit:\n