{"id":913703,"date":"2018-10-12T13:25:45","date_gmt":"2018-10-12T20:25:45","guid":{"rendered":"https:\/\/greatb2bmarketing.com\/?p=6611"},"modified":"2018-10-12T13:28:02","modified_gmt":"2018-10-12T20:28:02","slug":"how-to-get-lucky-in-marketing-and-sales","status":"publish","type":"post","link":"https:\/\/customerthink.com\/how-to-get-lucky-in-marketing-and-sales\/","title":{"rendered":"How to Get Lucky in Marketing and Sales"},"content":{"rendered":"
Big league pitcher Lefty Gomez is more famous for saying, \u201cI\u2019d rather be lucky than good\u201d, than for the quality of his pitching. Unfortunately, many marketing and sales professionals have this same attitude. More than once, I have succumbed to the wish for more luck when in truth, it was something else I needed.<\/p>\n
A long-time friend and former colleague recently made the observation: \u201cChris, you have been very lucky in your career.\u201d I answered something to the effect that of course I have been lucky and of course I appreciate this very much. But what my friend didn\u2019t see was the amount of hard work I have put in over the years, and also, the disappointments I have had along the way.<\/p>\n
For example, I left two great jobs too early, leaving substantial learning opportunities and stock options on the table. In both cases, I went to where I thought the grass was greener and found it to be more brown than green. I also turned down a job offer with Netscape at a time when the stock options would have secured my financial future in my 30s. By the way, I never regretted this decision because the position was 80 percent travel and this would have taken me away from my children, who were very young at that time.<\/p>\n
All of us who make our living in marketing or sales, likely have their own blend of happy successes and painful disappointments. So how do you assure more of the former and less of the latter? Here are six keys to make sure you get your share of the luck:<\/p>\n