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Photo<\/em><\/a> by Pexels, <\/em>CC0 1.0<\/em><\/a><\/p>\n Building relationships are vital when you’re a successful real estate agent or broker. Homebuyers are placing their trust in you and the advice and information you give them. When you meet with clients in person, you conduct the conversation in a way that establishes trust.<\/p>\n It’s very important that you design or reinvent your website in a way that lets the prospective client know they can trust you.<\/p>\n Your real estate website must also establish trust, especially when you consider that 70-80% of people research a business online before contacting or visiting them<\/a>. Your site has to be more than a collection of listings and general data. According to the National Association of Realtors\u00ae, up to 92% of buyers use the web in their quest for a new home.<\/p>\n Want your website to be the go-to real estate website for homebuyers in your area?<\/p>\n The appearance of your website is important even though it would surprise many to know it’s not the most important factor in a successful website. Your real estate web platform<\/a> should be visually appealing, easy to read, well-organized and not too busy or cluttered. Zillow<\/a> offers a site that’s designed is stunning both on a computer and mobile device. A website with a professional, attractive appearance instills confidence in potential clients.<\/p>\n Just as a website is expected to be visually pleasing, it must function well and have all of the expected basics too. The website should be quick-loading and easy to navigate with no broken links or error messages. The website of Kim Spears<\/a> is a wonderful example of this.<\/p>\n It should also have all of the features the visitor expects on a real estate website.<\/p>\n One of the most important things your website must have is a very user-friendly way to search properties so they can find what they’re looking for quickly. Your website will need a basic IDX search bar with lots of options for advanced specific searches for things like the number of rooms, number of bathrooms, square feet, amenities, and more. The key is for the visitor to be able to find exactly what they are looking for with a minimum amount of navigation. The\u00a0Realtor<\/a> does a great job with search.<\/p>\n Once a listing is retrieved, it should provide very detailed property and neighborhood information. An option for users to save their search results is a real bonus and a time-saver your visitors will really appreciate. There should be contact information visible when any listing is displayed. The ability to contact you or an agent should be one click away.<\/p>\n7 Essential Features for Successful Real Estate Websites<\/strong><\/h2>\n
1. Aesthetic Quality<\/em><\/strong><\/h3>\n
2. Functionality<\/em><\/strong><\/h3>\n
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3. Expanded Search Capabilities<\/em><\/strong><\/h3>\n
4. Responsive Design<\/em><\/strong><\/h3>\n