6.Lead Magnets:<\/strong><\/p>\nIf you really want to gain trust of a person then the best way to opt for it is by exchanging information with the details of the person in scene. If I would get a research paper in return while going through a video tutorial on machine learning then definitely I would provide my details like email id and name. I can infer that when you give customers something then definitely they give you something in return.
\nHow to include this in your business?<\/p>\n
Generate a content that benefits information seekers or solves their queries. Your content can be a blog post or any video.<\/p>\n
Use keywords which has relevance to the topic your content is about and also to the services provided by your company so that they link to your landing page of the website.<\/p>\n
Well, in this section your content plays the most important role. But if you think to move \u2018the storytelling way\u2019 with content, then the simplest way is to gain trust of the customers by telling them how your services and products are picture-perfect for the existing customers. <\/p>\n
For instance, a company whose business is of cakes can tell a story of a girl who had never celebrated her birthday after her mother\u2019s death and how your company had given her the biggest gift she haven\u2019t thought of. <\/p>\n
Yes! A story with a suspense. A perfect CTA like \u201cshare this link<\/strong>\u201d or \u201cif you have any comments kindly comment in the box below<\/strong>\u201d or \u201cif you want to do something same for someone kindly leave your details we will reach you and so on.<\/strong>\u201d Through this you not only emotionally touch people but also try to grab attention of people.<\/p>\n![\"\"](\"http:\/\/customerthink.com\/wp-content\/uploads\/Picture7-350x197.png\")
<\/p>\n
Image Source: https:\/\/www.youtube.com\/watch?v=O8jHf6cwWB0 <\/p>\n
LG has instigated a campaign named #celebratingthenew. <\/p>\n
As per this video:<\/strong> A teenage girl searching for something in the old boxes accidentally discovers a mathematics answer sheet with a score of 3 out of 100 marks. The answer sheet turned out to be of her father\u2019s. \u201cWas your math so bad?<\/strong>\u201d the daughter enquires.<\/p>\nThere is a flashback ride. A boy was being scolded by his father, who also happens to be a mathematics teacher in the same school, for scoring poorly in his math exam. The 14-year old boy was so embarrassed that he ran away and started roaming around the streets. The scene cuts back to the present day where he regrets running away from school after flunking the test, and how that incident has changed his life forever.<\/p>\n
As the story moves on, we see the daughter putting her best efforts in teaching math to his father to an extent that she convinces him to appear for an exam. The girl then sends the answer sheet to her grandfather to check. In the end, we see a surprise planned for the father where the grandfather is holding his answer sheet wherein a score of 93\/100 is seen.<\/p>\n
7.Inch-perfect aim: <\/strong><\/p>\nThe ultimate aim of any marketer is to convert leads into definite prospects and then ultimately into sales. To fulfill this aim, the marketer has to be dependent on the content writer. The value through the contents if provided to the customer only then your customer will take interest in your company. <\/p>\n
How to achieve inch-perfect aim?<\/strong><\/p>\nAs per Sam Hurley, Global Digital Marketing Influencer, it\u2019s essential to know what exactly our customers need. Therefore its necessary to analyze their pain points and interests and what engages them with us.<\/p>\n
Its necessary to analyze which content is the most readable content. Go the topic, create a unique content which is quality wise excellent.<\/p>\n
Click on the link below to get top content marketing examples with results.<\/strong><\/p>\nwww.optinmonster.com\/content-marketing-examples<\/p>\n
How to add storytelling with this?<\/strong><\/p>\nUltimately, your aim is to generate leads whether its through storytelling or through a purely topic based content. To achieve your aim, you can use the tactics of \u201clearn by playing<\/strong>\u201d logic. <\/p>\nExample, I want to a video tutorial on parallel processing. You can put up a video describing parallel processing right from roots in such a way that your audience don\u2019t get bored. <\/p>\n
You can add up few tutorials on parallel processing having hands on practice and ask them to pause the video and describe their answers in the comment box as if how they have solved and so on. In short making it interactive.<\/p>\n
Peroration on the Write-up:<\/strong><\/p>\nStorytelling is an efficacious way to influence your customers decisions and to create a brand name in the market. It gives you an opportunity to establish a connection with your target audience. It gives you an excellent platform to speak-up so that you can share your in-depth knowledge and prowess with people. <\/p>\n
This can be done by videos, images, blogs or anything. If you get these ideas clear no one can stop you to be a top-class marketer to involve storytelling as a marketing strategy with content marketing. <\/p>\n","protected":false},"excerpt":{"rendered":"
Jimmy Neil Smith had quoted, \u201cWe are all storytellers. We all live in a network of stories. There isn\u2019t a stronger connection between people than storytelling.\u201d Storytelling is one of the best ways to woo audience and grapple their attention. A proven marketing tactics, storytelling is one of the cheapest yet effective methods to fulfill […]<\/p>\n","protected":false},"author":13288,"featured_media":898059,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[128,86,36],"tags":[],"_links":{"self":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts\/909835"}],"collection":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/users\/13288"}],"replies":[{"embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/comments?post=909835"}],"version-history":[{"count":0,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts\/909835\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/media\/898059"}],"wp:attachment":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/media?parent=909835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/categories?post=909835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/tags?post=909835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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