{"id":901150,"date":"2018-05-31T02:11:43","date_gmt":"2018-05-31T09:11:43","guid":{"rendered":"http:\/\/customerthink.com\/?p=901150"},"modified":"2018-05-31T02:11:43","modified_gmt":"2018-05-31T09:11:43","slug":"a-customer-oriented-brand-brings-success","status":"publish","type":"post","link":"https:\/\/customerthink.com\/a-customer-oriented-brand-brings-success\/","title":{"rendered":"A customer-oriented brand brings success"},"content":{"rendered":"
The customer is number one. That sounds obvious when you say it, but many companies fail to implement policies and strategies that put the customer first. Oftentimes, the product comes first before the customers who want to buy your product. However, in our increasingly personalized and customizable world, customers expect more than ever to come before the product. If you want your business to stay relevant, then your focus needs to shift from product to customer. <\/p>\n
Raymond Kroc, who spent most of his professional career working with McDonald\u2019s, said \u201cIf you work just for money, you\u2019ll never make it, but if you love what you\u2019re doing and you always put the customer first, success will be yours.\u201d Source<\/a><\/p>\n Putting the customer first means that you have a clear purpose that centers on the needs of your customers and that you do everything you can to fulfill that purpose.<\/p>\n The big ideal<\/strong><\/p>\n As you are shifting your focus from being product-centric to customer-centric, you might ask yourself, Why do we (your company) exist? What is our purpose? If your first thought is, we exist to make this product, then think a little deeper. Why do people buy your product? Why was your product created? The answer: to help customers do\/feel something. <\/p>\n When finding your purpose, it can be useful to look at this brand identity venn diagram<\/a> which shows a need that society has (cultural tension) on one side and on the other your \u201cbrand’s best self,\u201d this refers to your product or service. There in the middle is your purpose, where your company fulfills a need in society. This is the big ideal, where your product meets the needs of your customers.<\/p>\n