{"id":898611,"date":"2018-05-04T13:00:12","date_gmt":"2018-05-04T20:00:12","guid":{"rendered":"http:\/\/customerthink.com\/?p=898611"},"modified":"2018-05-04T13:00:12","modified_gmt":"2018-05-04T20:00:12","slug":"salesforce-implementation-advantages-risk-and-mitigation-measures","status":"publish","type":"post","link":"https:\/\/customerthink.com\/salesforce-implementation-advantages-risk-and-mitigation-measures\/","title":{"rendered":"Salesforce Implementation: Advantages, Risk and Mitigation Measures"},"content":{"rendered":"
There are many Cloud CRM applications in the market today. These CRM applications in general boast about many common advantages over on-premise CRM applications among others. Typically, all of the top-of-the-line solutions offer a single, secure, and scalable platform that’s easy to configure; does not take much to customize and provide easy upgrades without major investments. Some of these CRM applications are industry-specific and most of them provide general CRM features with varying degrees of advanced capabilities. Smaller platforms focus heavily on one CRM feature or another such as Field Service scheduling, campaign management, or support.<\/p>\n
Where Salesforce has edge over others is – a very strong scalable platform that has been named as a leader for many years1<\/sup>, extensive prebuilt applications through partner network and development of industry solutions (e.g. Telecom solutions with Vlocity2<\/sup>, Salesforce Financial Services Cloud3<\/sup>) that are prebuilt as a package for faster implementation and better adoption. Salesforce CRM application is more modern looking and user-pleasing than older applications. Addition of Lightning is a feather in the cap.<\/p>\n Mobile-enabled out of the box<\/strong><\/p>\n All your standard and custom objects are available in Mobile out of the box with little to no development. Although it is no brainer that business users’ preferences and data that they want to see and its sequence may need to be adjusted, but the out the box application becomes production usable with minor tweaks, if at all required.<\/p>\n Pre-integrated applications <\/strong><\/p>\n Salesforce ecosystem has more than 4000 pre-integrated applications on AppExchange. It extends power to sell, service, and market with pre-integrated apps on AppExchange, the world’s largest business app marketplace.<\/p>\n Productivity increase<\/strong><\/p>\n Create the experience employees need to sell faster and get more done with its Lightning Platform. Proven to drive efficiency and growth, this suite of market-leading products both increases revenues and decreases costs.<\/p>\n Trusted by Industry leaders<\/strong><\/p>\n Gone are the days when industry leaders shunned from using Cloud-based CRM solutions for critical enterprise applications. Today, industries across the spectrum are already on Salesforce platform without any reservations.<\/p>\n Einstein Analytics<\/strong><\/p>\n Turn the tide of your business with insights that boost growth and productivity from Einstein Analytics – AI platform.<\/p>\n Faster initial deployment, faster feature development, and pleasing user interface make it successful from the start. But this increases demand for more and more. As additional departments and lines of business onboard, demand for more CRM capabilities – e.g. Analytics, Marketing, Field Service, Partner engagement, customer engagement increases. New customizations and configurations expand quickly. As you start to code custom features, it becomes expansive to maintain.<\/p>\n Complexity increases with onboarding additional lines of businesses and extending it to diverse departments on the single instance. As the expansion progresses, updates and changes to existing applications becomes sluggish and innovation on the application slowed to a crawl; and agility & flexibility slows with it. Every change can risk breaking your customizations, data, integration, and third-party app add-ons – breaking processes. To mitigate this, thorough regression testing and expensive impact analysis is required which takes away the very benefit of Salesforce.<\/p>\n Salesforce’s early benefits that drew customer was a SaaS application that was suitable for a variety of customer needs – Salesforce automation, Customer Service, Marketing, eCommerce etc. With the passage of time, it became more than an application for customers. It has become the platform for the enterprise and Salesforce has listened to such demands.<\/p>\n Salesforce ecosystem is one platform that benefits all, it has evolved over time and it is still developing for advanced features and industry solutions. On the other hand, some features that seem to be basic CRM necessity – e.g. state transitions, joining data tables for better data representation, different labels for same fields for different LOBs are still not available.<\/p>\n Risks<\/strong><\/p>\n\n