According to research<\/a> from Ascend2, link building overwhelming was considered the most difficult SEO tactic to implement (52 percent) despite being considered the third most effective tactic to execute (see graphics below).<\/p>\n Images via Ascend2: Search Engine Optimization Tactics<\/a><\/em><\/p>\n The good news is that when a technology or software vendor starts to think about link building as simply a component of their ongoing content distribution efforts, the task becomes much less daunting.<\/p>\n Here are 35 ideas to kickstart your link building efforts, ranging from the quick hits to tactics requiring a greater level of preparation and strategic planning and development.<\/p>\n Many online publishers enforce the \u201cnofollow<\/a>\u201d element to links created that go to third-party websites. The most common examples are social media platforms and blog comments.<\/p>\n And while there are numerous<\/a> discussions<\/a> debating<\/a> the value of a nofollow link directly for SEO, it\u2019s still important to realize acquiring these links may still help establish and improve brand visibility.<\/p>\n Done correctly, nofollow links can influence publishers and influencers to organically link to good content marketing assets, or provide support for link building outreach tactics down the road.<\/p>\n Some examples we\u2019ve had success with:<\/em><\/p>\n This set of tactics take more time and effort and it may also be difficult to measure short-term gains and direct \u201cwins\u201d. However, in our experience, dedication to a plan and a consistent focus are what often brings long-term value for these link building strategies.<\/p>\n Finally, two important facets<\/strong> of the link building process that are critical regardless of tactics employed, or if you\u2019re a B2B technology and software vendor or any type of B2B marketer:<\/p>\n The key takeaway is to be unique, be different, and give someone a good reason to link to you<\/em>.<\/p>\n I\u2019m certain there is more to add to this list and hopefully it has inspired creative ideas as well.<\/p>\n How have your link building initiatives evolved over time to adapt to the challenges faced with improving B2B SEO presence? We\u2019d love to hear your feedback via comments below and best of luck in your link building efforts this year and beyond.<\/p>\n","protected":false},"excerpt":{"rendered":" Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general.![\"Search](\"https:\/\/komarketing.com\/images\/2018\/02\/ascend2-seo-tactics-02-640x478.png\")
<\/p>\n![\"Search](\"https:\/\/komarketing.com\/images\/2018\/02\/ascend2-seo-tactics-01-640x474.png\")
<\/p>\nThe Quick Link Building Hits<\/h2>\n
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Tactics that build brand awareness first and inbound links second<\/h2>\n
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Tactics that take a bit more time and preparation in execution<\/h2>\n
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Strategic, long-term link building campaigns<\/h2>\n
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\nAnd while the foundation of a solid SEO strategy starts with good content, link buil…<\/p>\n","protected":false},"author":7515,"featured_media":886449,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[128,36,14],"tags":[],"_links":{"self":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts\/893543"}],"collection":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/users\/7515"}],"replies":[{"embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/comments?post=893543"}],"version-history":[{"count":0,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts\/893543\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/media\/886449"}],"wp:attachment":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/media?parent=893543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/categories?post=893543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/tags?post=893543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}