{"id":892029,"date":"2018-03-01T10:33:43","date_gmt":"2018-03-01T18:33:43","guid":{"rendered":"http:\/\/customerthink.com\/?p=892029"},"modified":"2018-03-01T10:33:43","modified_gmt":"2018-03-01T18:33:43","slug":"how-to-measure-cx-profit-contribution","status":"publish","type":"post","link":"https:\/\/customerthink.com\/how-to-measure-cx-profit-contribution\/","title":{"rendered":"How To Measure CX Profit Contribution"},"content":{"rendered":"
Part of the Series: Financial Measurement is Critical for the Future of CX<\/p>\n
The CX community faces a paradoxical intersection. The practice is receiving increasing attention as a strategic differentiator, and at the same time, CX practitioners are finding it difficult to convince the C-suite to support CX initiatives. The enduring question posed by the C-suite is what is the return expected from the investments?<\/p><\/blockquote>\n
Measuring Incremental Profit for CX Programs<\/h2>\n