{"id":79175,"date":"2007-09-24T14:26:00","date_gmt":"2007-09-24T21:26:00","guid":{"rendered":"http:\/\/customerthink.com\/single_view_customer_includes_what_data\/"},"modified":"2007-09-24T14:26:00","modified_gmt":"2007-09-24T21:26:00","slug":"single_view_customer_includes_what_data","status":"publish","type":"post","link":"https:\/\/customerthink.com\/single_view_customer_includes_what_data\/","title":{"rendered":"A Single View of a Customer Includes What Data?"},"content":{"rendered":"<p>Single view of all data<br \/>\nSeptember 18, 2007 &ndash; 12:57 pm<\/p>\n<p>Is this an overused phrase? A single view of your customer?  For some tools it certainly is. For good, fully functional CRM it is not. What are important views:<\/p>\n<p>    *  Leads<br \/>\n    * Trouble  Tickets<br \/>\n    * Sales  opportunities<br \/>\n    * Orders<br \/>\n    * Inventory Status<br \/>\n    * History<br \/>\n    * Activity defined as meetings, calls, events.<br \/>\n    * Emails pertaining to this customer<br \/>\n    * Commissions paid<br \/>\n    * Shipment info<br \/>\n    * And what else&hellip;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Single view of all data September 18, 2007 &ndash; 12:57 pm Is this an overused phrase? A single view of your customer? For some tools it certainly is. For good, fully functional CRM it is not. What are important views: * Leads * Trouble Tickets * Sales opportunities * Orders * Inventory Status * History [&hellip;]<\/p>\n","protected":false},"author":6664,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[128,83],"tags":[],"_links":{"self":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts\/79175"}],"collection":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/users\/6664"}],"replies":[{"embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/comments?post=79175"}],"version-history":[{"count":0,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts\/79175\/revisions"}],"wp:attachment":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/media?parent=79175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/categories?post=79175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/tags?post=79175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}