{"id":76939,"date":"2008-08-07T19:49:00","date_gmt":"2008-08-08T02:49:00","guid":{"rendered":"http:\/\/customerthink.com\/ceos_lead_interactive_qa_down_market\/"},"modified":"2008-08-07T19:49:00","modified_gmt":"2008-08-08T02:49:00","slug":"ceos_lead_interactive_qa_down_market","status":"publish","type":"post","link":"https:\/\/customerthink.com\/ceos_lead_interactive_qa_down_market\/","title":{"rendered":"CEOs Richard Brock and Richard Warner to Lead Interactive Q&A on Thriving in a Down Market at DMA Atlanta Luncheon"},"content":{"rendered":"
ATLANTA, GA – August 8, 2008 – The Direct Marketing Association (DMA) of Atlanta will host its next meeting on Thursday, August 14, 11:30 am – 1:30 pm at Maggiano’s Little Italy – Perimeter. The topic, “Not an Oxymoron: Growing Your Company’s Revenues in a Recession,” will be lead by FirstWave Founder and CEO, Richard Brock, and What’s Up Interactive CEO, Richard Warner.<\/p>\n
During this lively discussion, Brock and Warner will share lessons learned while running their own companies in the hyper-competitive marketing industry. Having survived two recessions, Brock’s firm, FirstWave provides on-demand marketing automation solutions to generate, score and nurture leads; What’s Up is an online marketing firm that is recording 65% growth, year over year, despite the challenging environment. <\/p>\n
Today’s recessed market is financially squeezing most businesses. Sales cycles are getting longer and healthy pipelines are drying up. So how do companies compete and win in this challenging environment? How can your company target the right prospects and effectively nurture leads to close more business? <\/p>\n
Participants will learn: <\/p>\n
1)\tWhat are some creative ways to find leads? And least effective?
\n2)\tWhich networking strategies are most effective today?
\n3)\tWhat are some actionable steps to take with existing customers to increase business?
\n4)\tHow do you target new customers who are less impacted by the economic slowdown?
\n5)\tWhat do you do with existing customers who aren’t buying?
\n6)\tWhat are some ways to better position your company against competitors?
\n7)\tWhat steps can you take within your own company to operate more effectively?<\/p>\n