{"id":68892,"date":"2010-11-14T19:16:00","date_gmt":"2010-11-15T03:16:00","guid":{"rendered":"http:\/\/customerthink.com\/purple_goldfish_video_podcast_episode_31_sampling_works\/"},"modified":"2010-11-14T19:16:00","modified_gmt":"2010-11-15T03:16:00","slug":"purple_goldfish_video_podcast_episode_31_sampling_works","status":"publish","type":"post","link":"https:\/\/customerthink.com\/purple_goldfish_video_podcast_episode_31_sampling_works\/","title":{"rendered":"Purple Goldfish Video Podcast Episode 31 &#8211; Sampling Works!"},"content":{"rendered":"<p class=\"c8\">Who doesn&#8217;t like a free sample?  Anyone, anyone . . . Bueller . . . anyone?  I didn&#8217;t think so.  Sampling is smart business.  Jack and I talk about a few companies that utilize sampling win customers, increase retention and influence word of mouth.<\/p>\n<p class=\"c8\"><strong>Here are the companies we discuss that get sampling:<\/strong><\/p>\n<p class=\"c8\">&#8211; The most profitable grocery store per square foot in the world: <a href=\"http:\/\/stewleonards.com\">Stew Leonard&#8217;s<\/a><\/p>\n<p class=\"c8\">&#8211; Lessons from <a href=\"http:\/\/traderjoes.com\">Trader Joe<\/a>, Trader Jose and Trader Giatto<\/p>\n<p class=\"c8\">&#8211; Costco + BJ&#8217;s and a bevy of free samples<\/p>\n<p class=\"c8\">&#8211; A local SONO favorite: Nagoya&#8217;s and the house special<\/p>\n<p class=\"c8\">&#8211; A little extra something from <a href=\"http:\/\/bigelowtea.com\">Bigelow Tea<\/a> in Fairfield, CT.  Here is the <a href=\"http:\/\/www.youtube.com\/watch?v=1aQfWSrXIIA\">YouTube video<\/a> from Jack.<\/p>\n<p class=\"c8\">Some knockout stats from the vodcast: According to the <a href=\"http:\/\/www.brandweek.com\/bw\/content_display\/news-and-features\/shopper-marketing\/e3i32e9c3e84ea86c7969ccff4c0864d1f9\">article in Brandweek<\/a>,<\/p>\n<ul>\n<li>35% of customers who sample your product will buy it<\/li>\n<li>24% of customers who sample your product will buy it, rather than buying another brand they specifically came shopping for<\/li>\n<\/ul>\n<p class=\"c8\"><strong>ENJOY THE VODCAST:<\/strong><\/p>\n<p class=\"c8\"><strong><\/strong><strong>Click <a class=\"c10\" href=\"http:\/\/itunes.apple.com\/us\/podcast\/marketing-lagniappe-the-purple\/id360579251\">here<\/a> to subscribe to the Podcast in iTunes<\/strong><\/p>\n<p class=\"c11\"><strong>Today&#8217;s Lagniappe<\/strong> (<em>a little something extra<\/em>) &#8211; Stew Jr. stars in many of the commercials for the store.  Very funny ending to this one . . .<\/p>\n<p><object classid=\"d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"480\" height=\"385\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><embed type=\"application\/x-shockwave-flash\" width=\"480\" height=\"385\" src=\"http:\/\/www.youtube.com\/v\/yol01uujCjA?fs=1&amp;hl=en_US\" allowscriptaccess=\"always\" allowfullscreen=\"true\" \/><\/object><\/p>\n<p><strong>Lagniappe defined:<\/strong> A marketing lagniappe,  i.e. purple goldfish,  is any time a business goes above and beyond to provide a &#8216;little something extra&#8217;.  It&#8217;s that unexpected surprise that&#8217;s thrown in for good measure.<\/p>\n<p class=\"c8\">How do you stand out in the sea of sameness? What&#8217;s Your Purple Goldfish?<\/p>\n<p class=\"c8\"><em>Download the FREE eBook<\/em> <em><a class=\"c10\" href=\"http:\/\/www.slideshare.net\/9INCHMARKETING\/in-search-of-your-purple-goldfish\">here<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Who doesn&#8217;t like a free sample? Anyone, anyone . . . Bueller . . . anyone? I didn&#8217;t think so. Sampling is smart business. Jack and I talk about a few companies that utilize sampling win customers, increase retention and influence word of mouth. Here are the companies we discuss that get sampling: &#8211; The [&hellip;]","protected":false},"author":6980,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[128,84,36,87],"tags":[],"_links":{"self":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts\/68892"}],"collection":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/users\/6980"}],"replies":[{"embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/comments?post=68892"}],"version-history":[{"count":0,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts\/68892\/revisions"}],"wp:attachment":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/media?parent=68892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/categories?post=68892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/tags?post=68892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}