{"id":65519,"date":"2011-03-31T22:01:00","date_gmt":"2011-04-01T05:01:00","guid":{"rendered":"http:\/\/customerthink.com\/tongues_are_wagging\/"},"modified":"2011-03-31T22:01:00","modified_gmt":"2011-04-01T05:01:00","slug":"tongues_are_wagging","status":"publish","type":"post","link":"https:\/\/customerthink.com\/tongues_are_wagging\/","title":{"rendered":"Tongues are Wagging"},"content":{"rendered":"

People are talking. Well, at least the COLLOQUY team is talking about the Breaking News item that Huggies is providing a unique choice to new parents. <\/p>\n

Instead of just the traditional online coupon to drive more diapers off the shelf, Huggies is offering parents a 2-for-1 choice. More precisely – that is a choice between a $3.00 or $1.50 incentive. The “catch” is simple and pleasant – just tell 3 friends about the Huggies deal. They also offer customers the choice of how to spread the news to other fellow parents: via social networking sites like Facebook, via instant messaging or via a good old-fashioned email. You can check it out yourself<\/a>.<\/p>\n

In an environment where customers are having less<\/em> product & service referral conversations (that’s right; read about one of the Word-of-Mouth myths busted by COLLOQUY’s latest research<\/a>, it is refreshing to see a company construct such a clear, simple and easy-to-execute way to tell a friend about a favorite product and get rewarded for doing so. It applies what we have known in loyalty for a very long time: provide a reward or recognition benefit for the desired behaviors that your business values most.<\/p>\n

And, what better category to lead the way than child care products? After all, “birds of a feather flock together” – so new parents are a prime conduit to other new & expecting parents that they socialize with. Additionally, our 2011 COLLOQUY Word-of-Mouth research also revealed that the child care is the most important category for advice and referrals from friends and family as shown below.<\/p>\n

\"\"<\/a><\/p>\n

Kudos, Huggies – for another customer referral campaign done well.<\/p>\n

Tell me more about the Word-of-Mouth rewards & recognition campaigns that you like best! I’d love to hear about your favorites.<\/p>\n","protected":false},"excerpt":{"rendered":"

People are talking. Well, at least the COLLOQUY team is talking about the Breaking News item that Huggies is providing a unique choice to new parents. Instead of just the traditional online coupon to drive more diapers off the shelf, Huggies is offering parents a 2-for-1 choice. More precisely – that is a choice between […]<\/p>\n","protected":false},"author":6719,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[128,95],"tags":[],"_links":{"self":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts\/65519"}],"collection":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/users\/6719"}],"replies":[{"embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/comments?post=65519"}],"version-history":[{"count":0,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts\/65519\/revisions"}],"wp:attachment":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/media?parent=65519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/categories?post=65519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/tags?post=65519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}