{"id":65245,"date":"2011-04-13T13:00:00","date_gmt":"2011-04-13T20:00:00","guid":{"rendered":"http:\/\/customerthink.com\/david_vs_goliath_i_by_howard_lax\/"},"modified":"2011-04-13T13:00:00","modified_gmt":"2011-04-13T20:00:00","slug":"david_vs_goliath_i_by_howard_lax","status":"publish","type":"post","link":"https:\/\/customerthink.com\/david_vs_goliath_i_by_howard_lax\/","title":{"rendered":"David vs. Goliath I: Challenging Fred Reichheld on the Economics of Loyalty"},"content":{"rendered":"
Before I take out my slingshot, let me say that I think of Fred Reichheld as the dean of the school of customer loyalty. His Loyalty Effect<\/i> is a true classic. He is one of the field’s defining figures and certainly its best known. No one has done as much to bring the issue of customer loyalty into the boardroom and the lexicon of corporate America.<\/p>\n Before I take out my slingshot, let me say that I think of Fred Reichheld as the dean of the school of customer loyalty. His Loyalty Effect is a true classic. He is one of the field’s defining figures and certainly its best known. No one has done as much to bring the issue of […]<\/p>\n","protected":false},"author":7278,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[128,95,94],"tags":[],"_links":{"self":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts\/65245"}],"collection":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/users\/7278"}],"replies":[{"embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/comments?post=65245"}],"version-history":[{"count":0,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts\/65245\/revisions"}],"wp:attachment":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/media?parent=65245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/categories?post=65245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/tags?post=65245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}