{"id":64128,"date":"2011-06-06T15:01:00","date_gmt":"2011-06-06T22:01:00","guid":{"rendered":"http:\/\/customerthink.com\/learn_email_marketing_from_butchers\/"},"modified":"2011-06-06T15:01:00","modified_gmt":"2011-06-06T22:01:00","slug":"learn_email_marketing_from_butchers","status":"publish","type":"post","link":"https:\/\/customerthink.com\/learn_email_marketing_from_butchers\/","title":{"rendered":"Learn Email Marketing From Butchers"},"content":{"rendered":"
Walk into a butchery and ask for a cut of meat. You may be asked about thickness and weight, but the butcher will never respond, “Are you sure you want a cut of meat?”<\/p>\n
Walk into a bakery and ask for a loaf of bread. You may be asked if you want it sliced or wrapped, but the baker will never respond, “Are you sure you want a loaf of bread?”<\/p>\n
Walk into a candle stick store…<\/p>\n
The fact is when you ask someone to give you something, you get it. You are rarely asked to repeat your question.<\/p>\n
Yet that is what frequently occurs when you subscribe to an email newsletter. After requesting a newsletter on a website, observe the emailed response:<\/p>\n
<\/a><\/p>\n Why?<\/p>\n If the butcher doesn’t ask you to confirm you want a slab of meat, why are you asked to confirm you want to get emails?<\/p>\n The answer is to prevent spam.<\/p>\n Email service provider Campaign Monitor explains<\/a>:<\/p>\n 1. While it does not eliminate them completely, confirmed opt in reduces the probability of spam complaints, because someone with access to the email account has had to click a link specific to them. The confirmation process will help to ensure that people are only subscribed with their clear consent.<\/p>\n 2. You will have a cleaner list because people have to use their real email addresses in order to confirm their subscriptions. This also eliminates misspelled addresses and typos.<\/p>\n 3. Potentially more responsive subscribers. Those who are genuinely interested enough to confirm their subscriptions may also be more inclined to respond to your campaign or newsletter.<\/p>\n<\/blockquote>\n Paul Cunningham is among those who agree with the email marketing mantra of always asking<\/a> potential email newsletter subscribers for confirmation. Siding with him are Michael Martine (who shares a useful resource on email marketing<\/a>) and David Risley (who writes these tips to improve email marketing<\/a>), to name two respected bloggers.<\/p>\n DJ Waldow is in a different camp that disagrees. He is explicit that you should stop when someone says yes<\/a>.<\/p>\n\n