{"id":61929,"date":"2011-09-24T12:02:00","date_gmt":"2011-09-24T19:02:00","guid":{"rendered":"http:\/\/customerthink.com\/6_reasons_why_your_organization_might_need_a_marketing_automation_solution\/"},"modified":"2011-09-24T12:02:00","modified_gmt":"2011-09-24T19:02:00","slug":"6_reasons_why_your_organization_might_need_a_marketing_automation_solution","status":"publish","type":"post","link":"https:\/\/customerthink.com\/6_reasons_why_your_organization_might_need_a_marketing_automation_solution\/","title":{"rendered":"6 reasons why your organization might need a Marketing Automation Solution"},"content":{"rendered":"
Marketing Automation is a fairly known concept ; in fact many B2B companies today realize the immense potential of this multi-dimensional tool.<\/p>\n
In a world where every day hundreds of ideas, products and business solutions take shape and hundreds more make a beeline for our fleeting attention, it is essential to know which of these merit the time and resources spent in exploring their worthiness and their relevance in our organization’s scheme of priorities.<\/p>\n
This post is an effort to put down the kind of problems the marketing automation tool is capable of addressing and the kind of organizations who should opt for this solution, if it is in alignment with their overall objectives and budget constraints.<\/p>\n
Does your organization struggle to generate leads?<\/strong><\/p>\n Keeping a healthy sales pipeline is a desired objective of every organization, also the only way firms can sustain themselves in the marketplace. But then finding good business leads is no mean task. If you are a firm that is struggling to keep your sales funnel buzzing, a marketing automation tool can really help you.<\/p>\n Unlike B2C organizations and e-commerce sites, B2B websites have primarily been used as a company brochure online. All marketing activities, be it online or offline, do direct a number of company’s prospects to their website, but these are hardly noticed. Research by LeadFormix<\/a> and other leading agencies has shown that visitors who fill forms on a website and identify themselves stand between 5 and 10%.<\/p>\n This clearly indicates that organizations are actually losing out on getting to know almost 95% of the people who have shown some level of interest in their company or product by visiting their website for ‘more information.’<\/p>\n Marketing automation tools can help in such a scenario because they provide insights on both the kinds of enterprise visitors – those who disclose their identity and those who abandon the site, without so much as dropping a Hi! (the anonymous ones).<\/p>\n I think it is not difficult to imagine how many more leads you would have in your database to follow-up with; the fact that these are warm leads (unlike your paid cold calling lists) makes it worth the investment.<\/p>\n Do you desire a better and smoother running Lead Management process?<\/strong><\/p>\n If generating leads is tough in a B2B set-up then managing leads and tracking their progress from a warm lead to a closed deal is even tougher, considering most B2B cycles are 12-18 month long. Keeping track of a lead’s activities, their varying stages of interest and pushing the irrelevant ones out of the system are all essential part of Lead Management<\/a> and can make all the difference when it comes to successful sales closures.<\/p>\n