{"id":55915,"date":"2012-07-19T19:02:00","date_gmt":"2012-07-20T02:02:00","guid":{"rendered":"http:\/\/customerthink.com\/why_marketers_increase_their_social_media_marketing_budgets\/"},"modified":"2012-07-19T19:02:00","modified_gmt":"2012-07-20T02:02:00","slug":"why_marketers_increase_their_social_media_marketing_budgets","status":"publish","type":"post","link":"https:\/\/customerthink.com\/why_marketers_increase_their_social_media_marketing_budgets\/","title":{"rendered":"Why marketers Increase their Social Media Marketing Budgets?"},"content":{"rendered":"
Social media is a great communication channel there is no question.<\/strong> Smart marketers use social media to offer great support, increase brand reach and to generate business leads<\/a>, only to name some of the great opportunities which the social web offers.<\/p>\n Recent stats show that those marketers spend less than 20% of their marketing budgets on social media which includes the outreach to target audience on social sites, advertising and maintaining a social media presence.<\/strong><\/p>\n No matter of the popularity this described budget size seems to be small compared with the power of the social web for businesses. Most marketers have or plan to increase their budgets for social media marketing<\/a> by up to 25% in 2012.<\/p>\n The most known challenge is to measure social media ROI. For example marketers measure their social media success<\/a> with click through rates and likes (Facebook).<\/strong><\/p>\n