{"id":558095,"date":"2017-02-21T09:22:09","date_gmt":"2017-02-21T17:22:09","guid":{"rendered":"http:\/\/customerthink.com\/?p=558095"},"modified":"2017-12-13T21:09:08","modified_gmt":"2017-12-14T05:09:08","slug":"8-solid-reasons-to-invest-in-customer-experience-management","status":"publish","type":"post","link":"https:\/\/customerthink.com\/8-solid-reasons-to-invest-in-customer-experience-management\/","title":{"rendered":"8 solid reasons to invest in Customer Experience Management"},"content":{"rendered":"
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The propulsion of Customer Experience, both as a theory and as a practice, to the forefront of business strategies, over the past few years, makes for an interesting trend. After all, not so long ago, businesses could easily recover from losses and win over customers through discounts, sales offers, etc. Price was a huge competitive differentiator back then. <\/p>\n
Times have changed, and so have your customers! Today, we witness brands from all over the globe wanting to invest in understanding their customers and their experience. In other words, Customer Experience Management is a concept that is turning heads of late. And that\u2019s not just because customers have started to lay more emphasis on their experience, but also due to the fact that investing in Customer Experience has a proven ROI. <\/p>\n