{"id":54760,"date":"2012-09-11T17:00:00","date_gmt":"2012-09-12T00:00:00","guid":{"rendered":"http:\/\/customerthink.com\/add_a_touch_of_service_to_your_sales\/"},"modified":"2012-09-11T17:00:00","modified_gmt":"2012-09-12T00:00:00","slug":"add_a_touch_of_service_to_your_sales","status":"publish","type":"post","link":"https:\/\/customerthink.com\/add_a_touch_of_service_to_your_sales\/","title":{"rendered":"Add a Touch of Service to Your Sales"},"content":{"rendered":"
Service-orientated selling is a proven approach to providing a world-class customer experience. Using high-pressured sales tactics may result in short term success to meet a quarterly goal, but to sustain long-term company success, customer relationships must be fostered. Instead of bombarding customers with limited time promotions, try the sales as service method for telephone sales<\/a> and watch revenues increase.<\/p>\n Telephone sales training that focuses on communication skills development can quickly turn mediocre employees into successful salespeople. The most important skills taught? Questioning and listening skills! The ability for an employee to hear and accurately understand a customer is integral to service-orientated sales. Frequently, salespeople focus on closing the sale. But when using a service-orientated approach, the key is to focus on what the customer really needs — and then fulfill it with the appropriate product or service.<\/p>\n Increase Customer Satisfaction with Effective Communication Skills<\/strong><\/p>\n To effectively approach sales as service, employees must accurately identify each customer’s need. Three important communication skills that will enable employees to effectively meet customers’ needs and ensure their satisfaction are strategic questioning, active listening, and confirming understanding.<\/p>\n