{"id":521784,"date":"2017-01-20T10:27:00","date_gmt":"2017-01-20T18:27:00","guid":{"rendered":"http:\/\/feedproxy.google.com\/~r\/blogspot\/CxDS\/~3\/WZR1_f-Z4To\/customer-data-platform-industry-profile.html"},"modified":"2017-12-26T18:48:05","modified_gmt":"2017-12-27T02:48:05","slug":"customer-data-platform-industry-profile-a-look-inside-the-numbers","status":"publish","type":"post","link":"https:\/\/customerthink.com\/customer-data-platform-industry-profile-a-look-inside-the-numbers\/","title":{"rendered":"Customer Data Platform Industry Profile: A Look Inside the Numbers"},"content":{"rendered":"
My snarky twin at the Customer Data Platform Institute<\/a> just published a new report on the CDP industry. Since few industry vendors release financial or business details, the report relies on public sources including Owler<\/a> for revenue estimates, Crunchbase<\/a> for funding history, and LinkedIn<\/a> for employee counts. Most vendors did provide client counts, and several privately shared other information where the public data was clearly wrong. You can download the report here<\/a>. I’ll wait while you do that.\u00a0 (Sound of fingers tapping.)<\/p>\n Okay, you’ve downloaded it, right?\u00a0 Good.\u00a0<\/p>\n As you see, the report only presents figures for the industry as a whole. We feel those are reasonably accurate but that data for individual vendors are too unreliable to show separately. That may sound illogical but bear in mind that figures for the larger vendors are more reliable, so many errors that are significant for individual small vendors don\u2019t materially change the total. Also remember that some vendors provided information in confidence and we made estimates of our own for some others.<\/p>\n I do feel I can safely publish statistics for three groups within the industry.\u00a0 This gives some additional insight without exposing any proprietary or misleading vendor data.\u00a0 The groups are based on each vendor’s original business.\u00a0 They are:<\/p>\n<\/p>\n <\/p>\n <\/p>\n Here are key statistics for each group.<\/p>\n \nHere are some observations:<\/p>\n <\/p>\n \nThere are other nuances to consider in assessing these figures. For example, several vendors do business through agencies, which makes it harder to count clients and to compare revenue per client.\u00a0 But the over-all picture that emerges is a healthy industry that is already attracting substantial revenue and funding.<\/p>\n As you know, the report projects a 50% annual growth rate, which yields a projected $1 billion revenue for 2019.\u00a0 The estimate is based on public and private reported growth rates, which actually averaged much higher than 50% on a revenue-weighted basis.\u00a0 The report used 50% to be conservative.\u00a0 While past performance doesn’t guarantee future growth, I think CDP revenues will if anything accelerate because most marketers still don’t realize what a CDP can do for them.\u00a0 As more of them get the message, CDP adoption should skyrocket. So the future is bright indeed.\n<\/p>\n My snarky twin at the Customer Data Platform Institute just published a new report on the CDP industry. Since few industry vendors release financial or business details, the report relies on public sources including Owler for revenue estimates, Crunchbase for funding history, and LinkedIn for employee counts. Most vendors did provide client counts, and several […]<\/p>\n","protected":false},"author":7078,"featured_media":885344,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[128,427,36,117,432],"tags":[],"_links":{"self":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts\/521784"}],"collection":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/users\/7078"}],"replies":[{"embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/comments?post=521784"}],"version-history":[{"count":0,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts\/521784\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/media\/885344"}],"wp:attachment":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/media?parent=521784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/categories?post=521784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/tags?post=521784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
\n
\n
\n\n
\n \noriginal purpose:<\/td>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n \n \nTag Management<\/td>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n \n \nCampaign Management<\/td>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n \n \nData Assembly<\/td>\n \n \n \n \n \n \n \n \n
\n
\n