{"id":511780,"date":"2017-01-11T01:32:41","date_gmt":"2017-01-11T09:32:41","guid":{"rendered":"http:\/\/customerthink.com\/?p=511780"},"modified":"2017-01-11T01:32:41","modified_gmt":"2017-01-11T09:32:41","slug":"what-winning-awards-can-do-for-your-business","status":"publish","type":"post","link":"https:\/\/customerthink.com\/what-winning-awards-can-do-for-your-business\/","title":{"rendered":"What winning awards can do for your business"},"content":{"rendered":"
If your business has something to be proud of, or to shout about, there’s nothing better than entering and (hopefully) winning accredited awards. Not only does it prove to your current and potential clients that you know your stuff, it’s also a great way to boost morale and show appreciation for your team and the work they do.
\nWhen we think “award-winning companies”, some of the biggest names might come to mind. But in fact, it doesn\u2019t matter if your business is big or small, there are a huge variety of awards out there for all businesses.<\/p>\n
Why awards are great for your business<\/p>\n Gain Recognition<\/strong><\/p>\n Awards can be incredibly time-consuming but can come with huge benefits. Winning an award builds recognition for the work you and your team have been doing. If that award is focused on one element of your business that you’ve always wanted to have recognition for, it shows others the expertise you have. Some businesses may struggle to prove their credibility, but an award win certifies their place in the industry, especially if the award has been judged by industry-leaders and experts in that field. <\/p>\n Stand out from the crowd<\/strong><\/p>\n Businesses are constantly up against their competitors and award entries allow you to benchmark yourself<\/a> against others and truly stand out from the crowd. They allow you to improve your business from the inside as it helps you ensure there is something that makes your customers pick you over other businesses in your sector. <\/p>\n PR Opportunities <\/strong><\/p>\n The PR opportunities that come with making an awards shortlist, or a win, are a great way to market your business as it will be in the spotlight for all the right reasons. If you\u2019re considering spending your money on advertising over paying for an award entry, we advise thinking twice. An award can do a great deal more for a business than paid promotions<\/a> can, because it’s a more natural method of advertising. PR for awards tends to run for weeks before, during, and for a considerable length of time after the event, giving you an organic source of traffic to your website and social pages. If you work alongside the award organizer\u2019s, you can benefit from this and gain a bigger following. <\/p>\n Employees benefit too!<\/strong><\/p>\n Some of your employees who work day in, day out to support your business may not see the positive effect their work is having on staff morale. Awards are a great way to help recognise teams and members of staff for their hard work. If your employees can tell their peers they work for an award-winning business, they will feel proud of the organisations they’re a part of. Awards are a great chance to thank and celebrate your employees alongside the business. Your business wouldn’t be winning that award without them.<\/p>\n
\nShutterstock \/ tomertu<\/p>\n