{"id":50078,"date":"2013-04-02T19:00:00","date_gmt":"2013-04-03T02:00:00","guid":{"rendered":"http:\/\/customerthink.com\/carpe_diem_with_the_crm_playbook_growing_customers_and_revenues_are_top_priorities_for_2013\/"},"modified":"2013-04-02T19:00:00","modified_gmt":"2013-04-03T02:00:00","slug":"carpe_diem_with_the_crm_playbook_growing_customers_and_revenues_are_top_priorities_for_2013","status":"publish","type":"post","link":"https:\/\/customerthink.com\/carpe_diem_with_the_crm_playbook_growing_customers_and_revenues_are_top_priorities_for_2013\/","title":{"rendered":"Carpe diem with The CRM Playbook: Growing Customers And Revenues Are Top Priorities For 2013"},"content":{"rendered":"
As more signs point to strengthening economic activity in the United States and selected regions in other parts of the world – corporate austerity is fading and growth is back in the spotlight. Acquiring customers, improving the customer experience, and growing revenues has returned to center stage. <\/p>\n
Forrester asked over 2000 global business decision-makers at large organizations what their “critical” and “high” priorities are for the next 12 months. We found that:<\/p>\n
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It is evident from these data that effectively managing customer relationships has become the top priority for business success.<\/p>\n
Better customer experiences drive improvement for three types of loyalty: willingness to consider another purchase, likelihood to switch business to a competitor, and likelihood to recommend to a friend or colleague. Our models estimate that the revenue impact from a 10-percentage-point improvement in a company’s performance, as measured by Forrester’s Customer Experience Index (CXi)<\/a>score, could exceed $1 billion.<\/p>\n Customers increasingly expect experiences that are unified and cross-channel<\/a>, personalized and contextualized<\/a>. What are the steps you can take to compete more effectively in this time of rising customer power<\/a>, digital disruption<\/a>, and the need to become more nimble and Agile<\/a>to capture market opportunities?<\/p>\n The ForresterCRM Playbook <\/a>is a practical guide to help you: discover opportunities; plan for success; take action; and optimize your customer relationships.<\/p>\n As more signs point to strengthening economic activity in the United States and selected regions in other parts of the world – corporate austerity is fading and growth is back in the spotlight. Acquiring customers, improving the customer experience, and growing revenues has returned to center stage. Forrester asked over 2000 global business decision-makers at […]<\/p>\n","protected":false},"author":6716,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[128,84,95,117],"tags":[],"_links":{"self":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts\/50078"}],"collection":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/users\/6716"}],"replies":[{"embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/comments?post=50078"}],"version-history":[{"count":0,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/posts\/50078\/revisions"}],"wp:attachment":[{"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/media?parent=50078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/categories?post=50078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/customerthink.com\/wp-json\/wp\/v2\/tags?post=50078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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