{"id":442844,"date":"2016-10-25T13:18:51","date_gmt":"2016-10-25T20:18:51","guid":{"rendered":"http:\/\/customerservicelife.com\/go-old-school-get-personal-customers\/"},"modified":"2016-10-25T13:19:07","modified_gmt":"2016-10-25T20:19:07","slug":"go-old-school-get-personal-with-your-customers","status":"publish","type":"post","link":"https:\/\/customerthink.com\/go-old-school-get-personal-with-your-customers\/","title":{"rendered":"Go Old School & Get Personal With Your Customers"},"content":{"rendered":"

\"thankyoucard\"<\/a>A trip to my mailbox typically results in flyers, junk mail, dentist appointment reminders, the occasional\u00a0Wish.com<\/a> order, or Bed, Bath, and Beyond discount cards. With everything online, these days, what is placed in my mailbox by the friendly postal worker is usually shredded and discarded within a few minutes.<\/p>\n

I\u2019m guessing I\u2019m not alone.<\/p>\n

But, in those rare occurrences that I do receive something personal in the mail, such as a card\u00a0or invitation from a friend, it almost seems like my mailbox is smiling. I then feel like smiling. And, suddenly am jumping for joy, similar to this photo (below):<\/p>\n

\"jennyjumping\"<\/a><\/p>\n

I\u2019ve got personal mail in my mailbox!<\/p>\n<\/div>\n

While this may make for quite a scene at my apartment complex post office box, it does send a statement:<\/p>\n

Personalized Communication Is Powerful.<\/strong><\/p>\n

My sister, the owner of High Horsepower Home Cleaning<\/a>, took following up to a whole new level with her clients.<\/p>\n

While you may receive a generic thank you card from a company in the mail from time to time, you can tell they printed hundreds of the same cards, stuck your name to the front and\u00a0dropped it in the mail because they had to.<\/p>\n

But, what if you took the time to create a custom card showing your gratitude for their service with the company? Or, perhaps congratulating a client on a personal success they shared with you? Or, giving your condolences to them when life tosses challenging situations their way and they\u2019ve opened up to you about it?<\/p>\n

What would it be like to open your mailbox and there is an envelope with your name on it and on the inside, a card with a custom photo and a message that was written just for you? You\u2019d probably look like me in the photo above (perhaps without the wine glass).<\/p>\n

That\u2019s what my sister has started doing for her clients to thank them for using her company and to build connections with them as they use her service.<\/p>\n

Sound too old school? Really think about this.<\/em><\/p>\n

With the help from SendOutCards<\/a>, a custom greeting card system for businesses and personal use, she\u2019s able to:<\/p>\n