{"id":43120,"date":"2012-07-30T12:02:00","date_gmt":"2012-07-30T19:02:00","guid":{"rendered":"http:\/\/customerthink.com\/big_data_advances_in_customer_experience_management\/"},"modified":"2012-07-30T12:02:00","modified_gmt":"2012-07-30T19:02:00","slug":"big_data_advances_in_customer_experience_management","status":"publish","type":"post","link":"https:\/\/customerthink.com\/big_data_advances_in_customer_experience_management\/","title":{"rendered":"Big Data Advances in Customer Experience Management"},"content":{"rendered":"
I gave a talk last week on Big Data and Customer Experience Management and how Big Data will change how companies think about their Customer Experience Management programs. This talk was part of a larger webinar on competitive analytics that was co-sponsored by TCELab<\/a> and Omega Management<\/a>. Some of the content below appears on prior blogs but not in the format below. When the webinar becomes available online, I will update this blog post with the link.<\/p>\n ——————–<\/p>\n I think of Big Data as an amalgamation of different areas that help us try to get a handle on, insight from and use out of large, quickly-expanding, diverse data. To me, Big Data refers to the idea that companies can extract value from collecting, processing and analyzing vast quantities of data. In fact, McKinsey and Company, in a report from October), concluded that businesses who can get a better handle on these data will be more likely to outperform<\/a> their competitors who do not.<\/p>\n When people talk about Big Data, they are typically referring to three characteristics of the data<\/a>: 1) Volume<\/strong>, 2) Velocity<\/strong> and 3) Variety. <\/strong>First, the amount of data being collected is massive. Hardware companies use sensors to collect data about the performance of their solutions housed in their clients’ company. Second, the speed at which data are being generated\/collected is very fast (consider the streams of tweets). Finally, companies need to deal with different types of data, both structured and unstructured data.<\/p>\nThree Vs of Big Data<\/strong><\/h3>\n
Big Data Landscape<\/strong><\/h3>\n