{"id":419455,"date":"2016-09-06T11:01:14","date_gmt":"2016-09-06T18:01:14","guid":{"rendered":"http:\/\/louisfoong.com\/the-state-of-predictive-analytics-for-marketers-in-2016-louis-foong\/"},"modified":"2016-09-06T11:01:58","modified_gmt":"2016-09-06T18:01:58","slug":"interesting-infographics-the-state-of-predictive-analytics","status":"publish","type":"post","link":"https:\/\/customerthink.com\/interesting-infographics-the-state-of-predictive-analytics\/","title":{"rendered":"Interesting Infographics: The State of Predictive Analytics"},"content":{"rendered":"

It\u2019s good to know what your peers are doing, especially when it comes to new technologies and tactics. If it turns out that a hot new tool isn\u2019t all that it\u2019s cracked up to be, it\u2019s better to find out before investing in it. On the other hand, you\u2019d be kicking yourself if your business were missing out on a truly revolutionary new approach. That\u2019s why I like to share benchmark reports on this blog \u2013 I want to help companies like yours understand the current lay of the land when it comes to new tools and techniques and what you can expect from them.<\/p>\n

Econsultancy and RedEye teamed up to release their Predictive Analytics Report 2016<\/em><\/a>, which was based on an online survey of almost 400 digital marketers and eCommerce professionals. They then put together this handy infographic<\/a> that talks about some of their key findings.<\/p>\n

Organizations were asked about their current use of predictive analytics as well as their strategies and expectations. The research also looks at how well the tools work and the barriers that can stop companies from really getting their money\u2019s worth. So where does your company fit in? Let\u2019s take a look at what the report had to say.<\/p>\n

More companies are using predictive analytics.<\/strong><\/p>\n