{"id":408191,"date":"2016-08-03T22:54:43","date_gmt":"2016-08-04T05:54:43","guid":{"rendered":"http:\/\/customerthink.com\/?p=408191"},"modified":"2016-08-03T22:54:43","modified_gmt":"2016-08-04T05:54:43","slug":"beyond-automation-the-downsides-of-humanless-customer-service","status":"publish","type":"post","link":"https:\/\/customerthink.com\/beyond-automation-the-downsides-of-humanless-customer-service\/","title":{"rendered":"Beyond Automation: The Downsides of Humanless Customer Service"},"content":{"rendered":"
To say that customer service is important is an understatement. According to Parature\u2019s Global Customer Service Report<\/a>, 97% of consumers in the world find customer service very, or at least somewhat important in their choice of a brand. What\u2019s more, consumers are willing to spend more if you provide them with an excellent service; Dimensional Research and Zendesk\u2019s findings<\/a> show that more than 60% of B2B and more than 40% of B2C customers purchased more after a good experience with the customer service department. The main goal of customer service is pretty straightforward \u2013 keep the customers satisfied. In the past, this meant doling out smiles, and fielding a phone call from an unsatisfied customer from time to time. However, things have changed, and in the modern world, there is a whole lot to it than that. What may have been adequate today may be outdated in just a couple of months.<\/p>\n