{"id":269190,"date":"2015-11-13T10:15:49","date_gmt":"2015-11-13T18:15:49","guid":{"rendered":"http:\/\/customerthink.com\/?p=269190"},"modified":"2015-11-13T10:15:49","modified_gmt":"2015-11-13T18:15:49","slug":"3-tips-to-endear-your-business-to-your-customers","status":"publish","type":"post","link":"https:\/\/customerthink.com\/3-tips-to-endear-your-business-to-your-customers\/","title":{"rendered":"3 Tips To Endear Your Business To Your Customers"},"content":{"rendered":"
Acquiring new customers in a saturated market is simple \u2013 take your competitor’s product and make it a little better. This way, you add greater value and will be able to draw new customers to your business. But this does not always work across all industries. For instance, in industries such as power, fuel, etc., the customer cannot really distinguish between the products offered by various competitors. Other factors like customer service become vital in such cases. Here are some tips that will help a business endear themselves to their target audience better through customer service.<\/p>\n
Speak The Language Of The Customer:<\/strong> <\/p>\n If you operate in a country like the United States that is incredibly diverse and multi-cultural, then English is not always the first language of the customers you service. It is not uncommon for businesses to launch marketing campaigns that target specific ethnicities and races. However, when it comes to after-sales customer service, most businesses stick to English to cut down on costs. This can be a huge opportunity to tap into. American energy company Just Energy operates a subsidiary named Amigo Energy<\/a> that taps into the Spanish speaking population of Texas \u2013 even customer service operations are provided in Spanish and this helps the company endear themselves to the market better than competition.<\/p>\n Be Proactive In Complaint Management:<\/strong><\/p>\n